Xbox Display Banner
As users sign in to the Xbox dashboard, they have the opportunity to interact with ad placements. This puts your ad on the largest screen in the house, while users are holding a controller and most engaged. Your Xbox Client Services team will provide quartile video completion data as well as Landing Experience engagement and is happy to assist with any questions.
Deliverables
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Full Screen User-initiated Video (optional) | MP4 or MOV | 1920 x 1080 (16:9 aspect ratio) | — |
| Xbox Home Banner | PSD (preferred) or JPG | 400 x 225 | 65 KB (JPG) |
| Xbox Store Banner | PSD (preferred) or JPG | 468 x 263 | 65 KB (JPG) |
| Landing Experience assets | Layered PSD, AI, vector logos, fonts, brand guidelines, copy (Xbox Team will design) | Please consult your Xbox Client Services team regarding Landing Experience features and assets | — |
General
The following click redirect options are available for this ad format:
- Xbox Store App
- Third Party App (e.g. Netflix)
- Xbox Landing Experience
- Video
Screen Support
Xbox
Video Guidelines
- SSL only
- Length: :15 - :60s (maximum 3 minutes)
- Resolution: 1080p HD recommended, 720p acceptable
- Bitrate: 10-12 Mbps
- File Type: H.264 mpeg-dash or ProRes (.MP4 or .MOV)
- Frame Size: 1920x1080
- Frame Rate: 29.97
- Do not include slates, leaders or countdowns
- Field Order: None, progressive scan only
- Audio File: AAC, 48000Hz, Stereo, Audio
- Audio Bitrate: Quality High, Bitrate 320
Ad Vendor
Ads must be site served.
3rd Party Ad Tags & Trackers
Xbox ads are not allowed to serve via 3rd party vendor ad tags. However, (for Reserved Ad Server only), approved 3rd party vendor trackers (e.g. click, impression) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.