Global Yahoo Advertising Policies
Ad targeting
Yahoo ad targeting policies are in place to help users feel welcome and comfortable on our sites. This policy applies to ad interest targeting. Advertisers are wholly responsible for making sure ad targeting, including first and third party data, is legal and complies with all applicable local and regional regulations and the policy.
Sensitive interest categories include but are not limited to:
- Any category that facilitates discrimination on the basis of race, ethnicity, gender, gender identity, disability, sexual orientation, religion, citizenship or immigration status, or protected class.
- Any category that is predatory in nature. For example, targeting users based on economic hardship or economic vulnerability.
- Any category based on sexual interests.
- Any category based on illegal activities.
- Any category based on sensitive physical or mental health data, including biometric data, genetic data, and addiction issues. Definitions of sensitivity for physical or mental health data vary by jurisdiction, with some jurisdictions considering any physical or mental health data to be sensitive.
- Any category based on participation in political demonstrations, protests for social justice, equality, or human rights, and related gatherings.
Precise location data may be deemed sensitive in some jurisdictions and is only allowed with Yahoo’s prior approval.
Some restrictions may still apply (e.g., use of the data will be restricted in certain jurisdictions, and health-related targeting is not allowed).