Ad directory

Yahoo Supply Partner Policies

Publisher Obligations

(a) Publisher agrees that The Publisher is the owner of all right, title, and interest in, or is validly licensed to (i) display, use, store, and make available the entire contents and subject matters, accessible through websites and/or mobile applications either owned and/or operated by or licensed to the Publisher (the “Publisher Media”), and (ii) to monetize the advertising inventory available on the Publisher Media (the “Inventory”) for the placement of any type of advertising by Yahoo including paid search (“Yahoo Ads”).

(b) Publisher agrees that it is the Publisher's responsibility to ensure that all of its Publisher Media: comply with all applicable federal, state/provincial, and local laws, rules or regulations. With respect to unlawful activity or content contributed to the Publisher Media without the Publisher's knowledge or awareness of its unlawfulness, the Publisher ensures that it operates a “notice and takedown” policy that complies with applicable law, rules and regulation.

(c) Publisher will post a privacy policy at least on or through a link from the main page of each Publisher website included in Publisher Media, each web page within such site that displays Yahoo Ads and all apps must provide a conspicuous and easily understandable privacy statement that is accessible from the app store and within the app, that complies with all applicable laws and clearly and conspicuously, and in close proximity:

---> (i) expressly identifies that the Publisher uses third-party advertising companies to serve advertisements, or otherwise engages in the advertising or media type contemplated by this terms and conditions when the user visits the Publisher's Media;

---> (ii) discloses that third-party advertising companies may use non-personally identifiable information about the user's visits to the Publisher's Media in order to provide advertisements about goods and services that may be of interest to the user;

---> (iii) discloses that the user can find more information about these practices and the user's opt out choices concerning these practices by visiting one of the following hyperlinks: https://legal.yahoo.com/xw/en/yahoo/privacy/optout/index.html, http://www.aboutads.info/consumers#opt-out/, or http://networkadvertising.org/managing/opt_out.asp. For clarity, Publisher has to provide a hyperlink to only one of the aforementioned webpages. In the context of disclosing the relationship with a third-party advertising company, Publisher may refer to Yahoo specifically or third-party advertising companies generally.

(d) Publisher will not provide personal information as disclosed, without the user's knowledge, under false pretenses, or to companies that resell, trade, barter or otherwise misuse that personal information.

(e) Publisher will place on the Publisher Media an ad tag(s) or code necessary in order to enable the display of Yahoo Ads;

(f) Publisher will ensure that Yahoo Ads are not displayed on any site other than the Publisher Media or any apps not registered with Yahoo; and

(g) Publisher will ensure the ad call always contains accurate information about Publisher's approved app or site. This includes but is not limited to placement size, timestamp, top-level URL for websites; respective AppID for mobile applications.

(h) Publisher will use commercially reasonable efforts to minimize the occurrence of the display of any advertisement or messaging (such as pop-up windows or expanding banners) that may obscure the Yahoo Ad or prevent or prohibit its display.

(i) Publisher will ensure the Yahoo Ads are clearly labeled and distinguishable from other content within Publisher Media. For search, all implementations displaying Yahoo Ads must be labeled to preserve a user's search intent by clearly indicating throughout that a search is being performed on a specific keyword. For Native Ads, refer to the Native Ad Guidelines below for more information.

(j) Publisher will respond adequately to user requests from the Publisher Media pages, site or app.

(k) Publisher will ensure compliance with the U.S. Children's Online Privacy Protection Act ("COPPA"), and will also not send any inventory through our platforms that is directed at children under the age of 18.