Ad directory

Trade Now

The Trade Now Unit is a premium direct response unit on Yahoo Finance, designed for brokerages. It has a native look and feel, with prominent placement above the fold on desktop Quotes pages and a top, sticky placement on mobile web.

Deliverables


Ad componentsFile typeDimensionsMax file size
Initial File LoadHTML, CSS, JS, JPG, PNG, SVG280 x 55200 KB
Logo (optional - recommended)JPG or PNG60 x 145 KB
Company Name (optional)TextUp to 18 characters (includes spaces)
Call to Action14 character limit. See Technical Capabilities to see available CTAs.
Call-to-Action Button Color# Hex code required.
Short TextTextUp to 45 characters (includes spaces)
Disclaimer TextTextUp to 200 characters (includes spaces)
Call to Action

Must choose from list of available CTAs (see below for full list).

Trade Now

Invest Now

Learn More

Disclaimer Text

The Disclaimer text is an optional capability within the Trade Now button. The disclaimer is shown via a pop-up modal window within the ad unit when the user clicks on the (i) information button.

Ad Vendor

Ads must be site served or served by an approved vendor.

Ad Choices

Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.

Ad Policies & Guidelines

Ads must comply with Global Yahoo Advertising Policies.

HTML5 Guidelines

HTML5 ad specifications must follow HTML5 Guidelines.

Creative Submission Timelines

Refer to Creative Submission Guidelines for ad design & build SLAs.

Yahoo Finance (All Global)