Trade Now
The Trade Now Unit is a premium direct response unit on Yahoo Finance, designed for brokerages. It has a native look and feel, with prominent placement above the fold on desktop Quotes pages and a top, sticky placement on mobile web.
Deliverables
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Initial File Load | HTML, CSS, JS, JPG, PNG, SVG | 280 x 55 | 200 KB |
| Logo (optional - recommended) | JPG or PNG | 60 x 14 | 5 KB |
| Company Name (optional) | Text | Up to 18 characters (includes spaces) | — |
| Call to Action | 14 character limit. See Technical Capabilities to see available CTAs. | — | — |
| Call-to-Action Button Color | # Hex code required. | — | — |
| Short Text | Text | Up to 45 characters (includes spaces) | — |
| Disclaimer Text | Text | Up to 200 characters (includes spaces) | — |
Call to Action
Must choose from list of available CTAs (see below for full list).
Trade Now
Invest Now
Learn More
Disclaimer Text
The Disclaimer text is an optional capability within the Trade Now button. The disclaimer is shown via a pop-up modal window within the ad unit when the user clicks on the (i) information button.
Ad Vendor
Ads must be site served or served by an approved vendor.
Ad Choices
Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.