Ad directory

Audio Ads (3rd party supply)

Enables advertisers to reach highly engaged listeners across a wide range of audio publishers including Spotify, SoundCloud, and TargetSpot through the DSP, unlocking a new and unique source of inventory.

Deliverables


Ad componentsFile typeDimensionsMax file size
Audio File, 3rd party servedMP3, OGG, MP4 1 MB
Companion Banner (optional) PNG, JPG 300 x 25040 KB
Screen Support
  • Desktop
  • Tablet
  • Mobile
  • Connected TV
Audio File

Bit Rate: Recommend 160 kbit/s or greater

Length: Recommend 15 seconds. Maximum of 30 seconds.

Companion Banner

If the site supports companion banners, the banner will display alongside the audio content.

3rd Party Ad Tags & Trackers

3rd party trackable events

  • Audio Impression
  • Audio Click
  • Audio Listened quartiles: 25% listened, 50% listened, 75% listened, 100% listened
  • Companion Banner Impression
  • Companion Banner Click

3rd party tags: If served by a vendor, requires an IAB VAST compliant tag

Audio File

Video will be compressed internally by internal design team. Audio may also be transcoded for different formats (if necessary) to ensure device compatibility.

Ad Vendor

Ads must be site served or served by an approved vendor.

3rd Party Ad Tags & Trackers

Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.

Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Ad Policies & Guidelines

Ads must comply with Global Yahoo Advertising Policies.

HTML5 Guidelines

HTML5 ad specifications must follow HTML5 Guidelines.

SSL Compliance

Ads & 3rd party vendors must be secure and SSL compliant.

Creative Submission Timelines

Refer to Creative Submission Guidelines for ad design & build SLAs.

DSP