Audio Ads (3rd party supply)
Enables advertisers to reach highly engaged listeners across a wide range of audio publishers including Spotify, SoundCloud, and TargetSpot through the DSP, unlocking a new and unique source of inventory.
Deliverables
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Audio File, 3rd party served | MP3, OGG, MP4 | — | 1 MB |
| Companion Banner (optional) | PNG, JPG | 300 x 250 | 40 KB |
Screen Support
- Desktop
- Tablet
- Mobile
- Connected TV
Audio File
Bit Rate: Recommend 160 kbit/s or greater
Length: Recommend 15 seconds. Maximum of 30 seconds.
Companion Banner
If the site supports companion banners, the banner will display alongside the audio content.
3rd Party Ad Tags & Trackers
3rd party trackable events
- Audio Impression
- Audio Click
- Audio Listened quartiles: 25% listened, 50% listened, 75% listened, 100% listened
- Companion Banner Impression
- Companion Banner Click
3rd party tags: If served by a vendor, requires an IAB VAST compliant tag
Audio File
Video will be compressed internally by internal design team. Audio may also be transcoded for different formats (if necessary) to ensure device compatibility.
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.