120x60 Button
Yahoo offers a range of standard units that are both IAB compliant and unique to Yahoo. These ad units represent basic image ads (HTML5, JPG) and text links.
Deliverables
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Initial File Load | HTML, CSS, JS, JPG, PNG, SVG | 120 x 60 | 80 KB |
| Backup/Static Image | JPG or PNG | 120 x 60 | 80 KB |
General
Served via 120x60 ad call
Screen Support
- Desktop
- Tablet
Animation
Autoplay: 15 seconds max
Back-up Static
- Required for instances when the user's browser does not support creative functionality (e.g., HTML5, JavaScript).
- 3rd Party served ad tags are responsible for delivering the back-up image experience.
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Choices
Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.