970x250 Billboard
The Billboard is an immersive ad unit that is positioned in a prominent, highly visible placement within the publisher's page. The Billboard remains open until the user actively interacts with the 'Close Ad' button. Closing the Billboard will display a leave behind which will allow the user to reopen and replay the ad 'on demand'
Deliverables
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Initial File Load | HTML, CSS, JS, JPG, PNG, SVG | 970 x 250 | 250 KB |
| Host-Initiated Subload | HTML, CSS, JS, JPG, PNG, SVG | 970 x 250 | 500 KB |
| Host-Initiated Video | MP4 and WebM | 970 x 250 | 1.1 MB |
| User-Initiated File Load | HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM | 970 x 250 | 2.2 MB |
| Expandable File Load* | HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM | 970 x 500 | 2.2 MB |
| Backup/Static Image | JPG or PNG | 970 x 250 | 250 KB |
Available Features
Customizable. Reach out to the internal creative team to learn more about capabilities.
- Hour
- Minute
- Second
- AM/PM
- Day of Week
Layout
- Countdown placement & formatting are customizable
Copy Options
- Customizable
Countdown Required Deliverables
- Start and end dates of countdown
- Start and end time of countdown (including timezone)
Time of Day Required Deliverables
- List of times or days-of-week and corresponding messaging/creative.
Notes
- Supported across all time zones
- Leverages the user's clock (with IP-lookup as backup) to determine time
- Countdown clocks should only auto-animate the âsecondsâ for up to :15, per standard ad spec guideline. Can request an ad policy exception to have countdown animate indefinitely, as long as it is not too flashy or distracting
Required Elements
Image
- File Types: JPG, GIF, PNG (Equirectangular)
- 2:1 aspect ratio (2048x1024 minimum)
- Up to 2MB
- Up to 2-6 touchpoints
- Include CTA
- Avoid putting price or inventory that could change
Source File Settings (In-Player):
Preferred frame sizes of 640x360 (or higher) for 16:9 video or 640x480 (or higher) for 4:3 video to maintain uniform video quality. The following settings are meant as a guideline for a good compromise of quality versus file size (feel free to increase bandwidth to increase quality).
Length: Autoplay = 15 seconds max; User-initiated = unlimited (Note: See max file weights under "Deliverables" above)
Format: MOV preferred, MP4
Frame Rate: 24+ fps
Key Frames: Every 24 frames
Rate Control Mode: Multi-pass
Audio Codec: AAC, 128 kbps, 44 kHz, stereo
Audio is muted by default; Audio is permitted upon user interaction with the ad
Minimum Bitrate, Video Bitrate, Frame Size:
1500 kbps, 1372 kbps, 480x360
1500 kbps, 1372 kbps, 480x270
Preferred Bitrate, Video Bitrate, Frame Size:
1200 kbps, 1072 kbps, 640x480
1200 kbps, 1072 kbps, 640x360
- Carousel size is customizable
- Up to 5 cards is recommended
- Static or video allowed
- Toggle functionality (< >) is required
Functionality
- Expansion is optional
- Only permitted upon user interaction with the ad via click or tap (rollover expansion not allowed)
Call-To-Action
- Must be clearly defined
Expanded Content (970x500)
- Yahoo pushes page content down while AOL/MSN overlays page content
- While the ad is expanded, a separate Close button must be clearly defined in the ad unit
- If the expanded ad is collapsed, the ad resolves back to the original banner state
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Pattern (Selected by Yahoo Creative Studio, Ads Team) | â | â | â |
| CTA Copy/Graphic (e.g. âscan nowâ or âget offerâ) | â | â | â |
| Hex Color (e.g. Yahoo purple: #430297) | â | â | â |
| Background Color (Choose light or dark configuration) | â | â | â |
| Font Type (No customization allowed) | â | â | â |
| (Optional) Brand Logo | PNG | Up to 20% of the codeâs center | 5 MB |
Creative Best Practices
General
- Served via 970x250 ad call
- *Yahoo Finance Homepage does not support Expandable Billboards
Screen Support
- Tablet*
- Desktop
* If site allows responsive ad functionality
Aol.com Homepage and MSN Homepage
Responsive functionality is required
- The creative should support responsive functionality by adapting to fit the size of the ad container itâs delivered into, while maintaining the same aspect ratio.
- The format will adapt upwards to a max of 970x250 and adapt down to fit the size of the ad container it is served into based on page width.
Must have a âClose Adâ button
- The ad creative should contain a 88x31 âClose Adâ button in the top right corner controlled by the ad creative.
Must have a collapsed state with a âShow Adâ button
- The collapsed ad should resolve to an unbranded 88x31 âShow Adâ button controlled by the ad creative.
- All subsequent impressions will display the ad in the original 970x250 state.
MSN Only
- The Open/Close state of the ad must persist when the page is reloaded or revisited.
Aol.com (non-homepage), Autoblog, Engadget, TechCrunch and MSN (non-homepage)
Responsive functionality is recommended (not required)
- The ad creative should support responsive functionality by adapting to fit the size of the ad container itâs delivered into, while maintaining the same aspect ratio.
- The format will adapt upwards to a max of 970x250 and adapt down to fit the size of the ad container it is served into based on page width.
âClose Adâ button is recommended (not required)
- The ad creative should contain a 88x31 âClose Adâ button in the top right corner controlled by the ad creative.
A collapsed state with a âShow Adâ button is recommended (not required)
- The collapsed ad should resolve to an unbranded 88x31 âShow Adâ button controlled by the ad creative.
- All subsequent impressions will display the ad in the original 970x250 state.
MSN Only
- The Open/Close state of the ad must persist when the page is reloaded or revisited.
Yahoo.com
Responsive functionality not required
- Ad creative has no need to scale down based on the page width so responsive functionality is not required.
âClose Adâ button will be controlled by the ad container
- The ad container will overlay a 'Close Ad' button in the top right corner that will resolve the ad creative to the âShow Adâ button.
- The âClose Adâ button will occupy 86x25px and overlay any third-party buttons.
âShow Adâ button will be controlled by the ad container
- The collapsed ad will resolve to an unbranded âShow Adâ button controlled by the ad container.
- All subsequent impressions will display the ad in the original 970x250 state.
Expand Functionality
- *Yahoo Finance Homepage does not support Expandable Billboards
DSP
Responsive functionality not required
- Ad creative has no need to scale down beyond its original 970x250 state based on the page width so responsive functionality is not required.
âClose Adâ button not required
- Ad creative has no need to collapse so a âClose Adâ button is not required.
Collapsed state not required
- Ad creative has no need to collapse so this functionality is not required.
Animation
Autoplay: 15 seconds max
Back-up Static
- Required for instances when the user's browser does not support creative functionality (e.g., HTML5, JavaScript).
- 3rd Party served ad tags are responsible for delivering the back-up image experience.
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Choices
Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.