Ad directory

E2E Spotlight

The Edge-2-Edge Spotlight format is an immersive ad design that scrolls seamlessly inline with content on Yahoo's publishers. Sporting an 8:9 ratio, it's an ideal platform for displaying a 16:9 video stacked on top of the end-frame.

Available Features


Ad componentsFile typeDimensionsMax file size
Static ImageJPG or PNG720 x 810200 KB
Ad componentsFile typeDimensionsMax file size
Static ImageJPG or PNG720 x 405200 KB
Video MP4 or WebM 1920 x 1080 or 720 x 405 (16:9)2.1 MB
Video PosterJPG or PNG1920 x 1080 or 720 x 405100 KB

Static Image

  • Should contain logo, copy, CTA

Video

  • Video will autoplay and then resolve to the video poster. Max video length: 15s

Video Poster

  • A video poster is a static preview image displayed after video completion
Ad componentsFile typeDimensionsMax file size
StaticJPG or PNG720 x 810200 KB
VideoMP4 or WebM720 x 8102.5 MB
Video Overlay (optional) PNG720 x 810100 KB

Static:

  • Include logo and CTA. Be mindful of the replay icon which will be display in the center of the image.

Video:

  • Be mindful of the sound and play/pause icons which will be displayed during the duration of the video.

Video Overlay (optional):

  • A static transparent PNG (useful for a logo or CTA) that will overlay the video during the entire video duration.
Ad componentsFile typeDimensionsMax file size
Static ImageJPG or PNG720 x 810200 KB
Static ImageJPG or PNG720 x 810200 KB

Optional:

  • Hex color for slider
  • Hex color for arrows within slider
Ad componentsFile typeDimensionsMax file size
Logo1:1200 x 200—
Advertiser Name—Up to 35 characters (including spaces)—
Caption—125 characters—
Static AssetJPG or PNG1080 x 1080 (1:1)200 KB
Call of Action—10 characters—
Video (optional)MP4 or WebM1080 x 1080 (1:1)2.1 MB

Static Asset:

  • 1-6 images

Optional:

  • Video: The first carousel asset can be a 1:1 video mp4/webM; 2.1MB. Provide a backup static image 200KB as well.
  • Choose to display carousel dot indicators and/or arrows.
Ad componentsFile typeDimensionsMax file size
Main ImageJPG or PNG720 x 486200 KB
Info PanelsJPG or PNG720 x 324 (20:9) or 900 x 405100 KB
Touchpoint Icon - selected (optional)SVG or PNG50 x 50—
Touchpoint Icon - unselected (optional)SVG or PNG50 x 50—

Main Image:

  • Provide the image without touchpoints.
  • Please also provide a visual or written guide to indicate the location for each touchpoint.

Info Panel:

  • One per touchpoint; 3-5 total
  • Also running an E2E Horizon Desktop Touchpoint? Then, no need to recreate Info Panels. Simply deliver your E2E Horizon Desktop Info Panels (900x405px) and we’ll repurpose them.
  • Optional arrows. Be mindful of the safe areas within your Info Panel if you intend arrows to be displayed. No need to design the arrows as that is part of the UI but you can custom color the arrow tabs by providing a hex code.

Optional:

  • Touchpoint icons: Provide a 50x50px selected AND 50x50px unselected png/svg
  • Arrows: Option to display or hide arrow. Can provide hex color.
  • Colors: Dark/Light/Custom color mode

Light Mode:

  • Ideal for light toned assets that require dark UI elements.

Dark Mode:

  • Ideal for dark toned assets that require light UI elements.

Custom Mode:

Provide hex color for the following UI element:

  • Arrow tabs which will also match the color of the selected touchpoint.

General

  • Must be site-served, 3rd party ad serving is not allowed for this ad format

Screen Support:

  • Mobile

Back-Up Static:

  • Required for instances when the user's browser does not support creative functionality (e.g., HTML5, JavaScript)
  • 8:9 / 720x810 static png

Animation

  • Autoplay: 15 seconds max
Ad Vendor

Ads must be site served or served by an approved vendor.

3rd Party Ad Tags & Trackers

Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.

Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Ad Choices

Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.

Ad Policies & Guidelines

Ads must comply with Global Yahoo Advertising Policies.

HTML5 Guidelines

HTML5 ad specifications must follow HTML5 Guidelines.

SSL Compliance

Ads & 3rd party vendors must be secure and SSL compliant.

Creative Submission Timelines

Refer to Creative Submission Guidelines for ad design & build SLAs.