Outdoor Displays

The Digital Out of Home (DOOH) market encapsulates all non-person-owned digital screens located outside of the home. Its focus is on marketing to consumers “on the go” while they are in public spaces or in transit. The DSP has access to a wide array of venue types including airports, transit shelters, highway billboards, gas stations, doctor’s offices, malls, office buildings, and more.

Demos

Deliverables

Ad components	File type	Dimensions	Max file size
Image Billboard (Sky and Street-level)	JPG, BMP	1400 x 400 or 840 x 400	500 KB
Video Billboard (Sky and Street-level)	MOV, MP4	1400 x 400 or 840 x 400	7 MB
Image Poster (Shelter)	JPG, BMP	1080 x 1920 or 1920 x 1080	500 KB
Video Poster (Shelter)	MOV, MP4	1080 x 1920 or 1920 x 1080	7 MB
Custom	—	Screen resolutions vary by screen owner	—

Available Features

Ad components	File type	Dimensions	Max file size
Pattern (Selected by Yahoo Creative Studio, Ads Team)	—	—	—
CTA Copy/Graphic (e.g. “scan now” or “get offer”)	—	—	—
Hex Color (e.g. Yahoo purple: #430297)	—	—	—
Background Color (Choose light or dark configuration)	—	—	—
Font Type (No customization allowed)	—	—	—
(Optional) Brand Logo	PNG	Up to 20% of the code’s center	5 MB

Creative Best Practices

Clear & Concise CTA: Provide users with a clear benefit or incentive to scan. (i.e. "Scan to win", "Scan to enter" etc.)

Cohesive Messaging: Try to focus on one key message in the creative experience.

Large QR Code: Increased size of QR Code generates better engagement. (i.e. iCTV QR code should be 400px or larger).

Time Displayed: QR code on the ad for as long as possible. (i.e. the entire length of the ad or at least 30 seconds for long form video).

Use Black and White Colors: A standard black and white QR code is more recognizable to users and more intuitive for them to scan.

General

Screen resolutions and animation varies by screen owner. Most common screens resolutions: 1080x1920, 1920x1080 and 1400x400.

Interested advertisers should discuss specs and implementing this format with Sales POC to determine the correct size and assets needed for the appropriate placement.

See the full list of DPAA Creative Specs here.

Screen Support

Outdoor Displays

Ad Vendor

Ads must be site served.

3rd Party Ad Tags & Trackers

DOOH inventory cannot serve via 3rd party vendor ad tags. However, limited DOOH inventory does support 3rd party trackers. Reach out to your Sales POC to learn more.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Ad Policies & Guidelines

Ads must comply with Global Yahoo Advertising Policies.

HTML5 Guidelines

HTML5 ad specifications must follow HTML5 Guidelines.

SSL Compliance

Ads & 3rd party vendors must be secure and SSL compliant.

Creative Submission Timelines

Refer to Creative Submission Guidelines for ad design & build SLAs.

DSP