Native Stream (3rd Party Programmatic)
Combines a variety of assets provided by advertisers in order to produce rich, compelling ad experiences. Native Stream ads are displayed alongside page content, which provides interaction and engagement superior to traditional display advertising.
Native Stream ads are clickable ads that fit the form and function of the content around them, such as within the content stream on programmatic inventory across private marketplaces and open exchanges.
Deliverables
Ad components | File type | Dimensions | Max file size |
---|---|---|---|
Ad Title (Headline) | Text | Up to 50 characters (includes spaces) | — |
Ad Description | Text | Up to 90 characters (includes spaces) - See link below for SSP character limits* | — |
Advertiser Name | Text | Up to 25 characters (includes spaces) | — |
Click-Through/Landing Page URL | Text | Up to 1024 characters (includes spaces) | — |
Creative/Large Image | JPG or PNG | 1200 x 627 (1.9:1 aspect ratio) | — |
Mobile Web/Basic Image | JPG or PNG | 627 x 627 (1:1 aspect ratio) | 2 MB |
Mobile Image | JPG or PNG | 200 x 200 (1:1 aspect ratio) | 2 MB |
Video (optional) | MP4, M4V or MOV | 640 x 360 (16:9 aspect ratio) recommended; Also allowed: 640x480 (4:3 aspect ratio) | 300 MB |
Call-to-Action (optional) | Text | Up to 12 characters; Default is "Learn More" - see Technical Capabilities section for more options | — |
General
- Ad copy may be truncated across desktop, mobile and tablet devices.
- Above max character limits include spaces.
- *To view Ad Description Character Limits by SSP, please click HERE.
Screen Support
- Desktop
- Mobile
- Tablet
3rd Party Tracking Guidelines
- Max of one 3rd party click tracker URL
- Max of three 3rd party impression tracking pixels; only one Javascript impression tracking pixel is permitted if running on TripleLift, ShareThrough, or Kargo.
Images
Creative/Large Image: 1200x627 pixels
Larger Images may be submitted as long as they maintain the 1.91:1 aspect ratio.
Mobile Web/Basic Image: 627x627 pixels
Mobile Web/Basic Image is derived from the Main/Large Image. Advertisers have the option to provide an alternate image. 1:1 aspect ratio highly recommended.
Animation
- Animation only allowed for video
- Minimum length: 5 seconds; Maximum length: Unlimited (30 seconds is recommended)
Audio
- Audio is muted by default
- Audio is permitted upon user interaction with the ad
- Closed captioning is allowed
Call-to-Action
Must choose from a list of available CTAs (see below for options for the full list).
ENGLISH
- Apply Now
- Bet Now
- Book Now
- Browse Now
- Buy Now
- Call Now
- Compare
- Contact Us
- Directions
- Donate Now
- Download
- Enroll Now
- Enter Now
- Explore
- Find Now
- Follow Now
- Get App
- Get Coupon
- Get Deals
- Get Info
- Get Now
- Get Offer
- Get Quote
- Get Rates
- Get Recipe
- Get Sample
- Gift Now
- Go to Quiz
- Go to Tool
- Install
- Join Now
- Launch
- Learn More
- Listen Now
- Order Now
- Play Game
- Play Now
- Pre-Order
- Read More
- Read Now
- Record Now
- Refer Now
- Register
- Remind Me
- Reserve
- Save Now
- Save Offer
- Search Now
- Sell Now
- Shop Now
- Sign Up
- Start Now
- Stream Now
- Subscribe
- Try Free
- Try Free*
- Try Now
- Upgrade
- Use App
- View Deals
- Vote Now
- Watch More
- Watch Now
NOTE: Add * to Try Free* when there are stipulations to the free trial
FRENCH
- Suivre
- Lire plus
- Parier
- Enreg.
- Obt. prix
- S'inscr.
- Appliquer
- Obtenir
- Vendre
- Itinéraire
- Télécharg
- S'inscrire
- Obt coupon
- Réserver
- Util. app
- Plus
- Essayer
- Obt. app
- Écouter
- Obt. offre
- Obt. devis
- Installer
- Regarder Acheter
- Jouer
- Faire don Voter
- Comparer
- Lancer
- Parcourir
- Rejoindre
- Appel
- Cadeau maintenant
- Libérer
- Référez maintenant
Ad Copy
Images
- We highly recommend that no ad copy or text appear in the image. There are other elements in the ad execution (title, description, etc.) that provide ample opportunity for ad copy to accompany the image.
- Images may not contain more than 20% text or advertiser logo.
- Font size must be between 30 and 45 points.
- Opt for bright, eye-catching images. Avoid black and white images, as they will tend to blend in with the other elements of the galleries around them.
- Images should lean towards simplicity over fine, small details.
- The resolution of the image is important. Low-quality images will appear blurry and adversely affect the impact of the ad.
Video
Avoid heavy text in the bottom 1/5 area of the video. On some properties and devices, the ad title could overlay the video in that space.
Click-Through/Landing Page URL
Campaigns targeting all three screens should include a landing page URL that recognizes and adapts to the screen it is displayed on.
Ad Vendor
Ads must be site served.
3rd Party Ad Tags & Trackers
Native Ads served through open exchanges & private marketplaces are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.