Ad directory

Native Stream (3rd Party Programmatic)

Combines a variety of assets provided by advertisers in order to produce rich, compelling ad experiences. Native Stream ads are displayed alongside page content, which provides interaction and engagement superior to traditional display advertising.

Native Stream ads are clickable ads that fit the form and function of the content around them, such as within the content stream on programmatic inventory across private marketplaces and open exchanges.

Deliverables


Ad componentsFile typeDimensionsMax file size
Ad Title (Headline) TextUp to 50 characters (includes spaces)
Ad Description TextUp to 90 characters (includes spaces) - See link below for SSP character limits*
Advertiser Name TextUp to 25 characters (includes spaces)
Click-Through/Landing Page URL TextUp to 1024 characters (includes spaces)
Creative/Large Image JPG or PNG 1200 x 627 (1.9:1 aspect ratio)
Mobile Web/Basic ImageJPG or PNG 627 x 627 (1:1 aspect ratio)2 MB
Mobile ImageJPG or PNG 200 x 200 (1:1 aspect ratio) 2 MB
Video (optional) MP4, M4V or MOV 640 x 360 (16:9 aspect ratio) recommended; Also allowed: 640x480 (4:3 aspect ratio)300 MB
Call-to-Action (optional) TextUp to 12 characters; Default is "Learn More" - see Technical Capabilities section for more options
General
  • Ad copy may be truncated across desktop, mobile and tablet devices.
  • Above max character limits include spaces.
  • *To view Ad Description Character Limits by SSP, please click HERE.
Screen Support
  • Desktop
  • Mobile
  • Tablet
3rd Party Tracking Guidelines
  • Max of one 3rd party click tracker URL
  • Max of three 3rd party impression tracking pixels; only one Javascript impression tracking pixel is permitted if running on TripleLift, ShareThrough, or Kargo.
Images

Creative/Large Image: 1200x627 pixels

Larger Images may be submitted as long as they maintain the 1.91:1 aspect ratio.

Mobile Web/Basic Image: 627x627 pixels

Mobile Web/Basic Image is derived from the Main/Large Image. Advertisers have the option to provide an alternate image. 1:1 aspect ratio highly recommended.

Animation
  • Animation only allowed for video
  • Minimum length: 5 seconds; Maximum length: Unlimited (30 seconds is recommended)
Audio
  • Audio is muted by default
  • Audio is permitted upon user interaction with the ad
  • Closed captioning is allowed
Call-to-Action

Must choose from a list of available CTAs (see below for options for the full list).

ENGLISH

  • Apply Now
  • Bet Now
  • Book Now
  • Browse Now
  • Buy Now
  • Call Now
  • Compare
  • Contact Us
  • Directions
  • Donate Now
  • Download
  • Enroll Now
  • Enter Now
  • Explore
  • Find Now
  • Follow Now
  • Get App
  • Get Coupon
  • Get Deals
  • Get Info
  • Get Now
  • Get Offer
  • Get Quote
  • Get Rates
  • Get Recipe
  • Get Sample
  • Gift Now
  • Go to Quiz
  • Go to Tool
  • Install
  • Join Now
  • Launch
  • Learn More
  • Listen Now
  • Order Now
  • Play Game
  • Play Now
  • Pre-Order
  • Read More
  • Read Now
  • Record Now
  • Refer Now
  • Register
  • Remind Me
  • Reserve
  • Save Now
  • Save Offer
  • Search Now
  • Sell Now
  • Shop Now
  • Sign Up
  • Start Now
  • Stream Now
  • Subscribe
  • Try Free
  • Try Free*
  • Try Now
  • Upgrade
  • Use App
  • View Deals
  • Vote Now
  • Watch More
  • Watch Now

NOTE: Add * to Try Free* when there are stipulations to the free trial

FRENCH

  • Suivre
  • Lire plus
  • Parier
  • Enreg.
  • Obt. prix
  • S'inscr.
  • Appliquer
  • Obtenir
  • Vendre
  • Itinéraire
  • Télécharg
  • S'inscrire
  • Obt coupon
  • Réserver
  • Util. app
  • Plus
  • Essayer
  • Obt. app
  • Écouter
  • Obt. offre
  • Obt. devis
  • Installer
  • Regarder Acheter
  • Jouer
  • Faire don Voter
  • Comparer
  • Lancer
  • Parcourir
  • Rejoindre
  • Appel
  • Cadeau maintenant
  • Libérer
  • Référez maintenant
Ad Copy

Images

  • We highly recommend that no ad copy or text appear in the image. There are other elements in the ad execution (title, description, etc.) that provide ample opportunity for ad copy to accompany the image.
  • Images may not contain more than 20% text or advertiser logo.
  • Font size must be between 30 and 45 points.
  • Opt for bright, eye-catching images. Avoid black and white images, as they will tend to blend in with the other elements of the galleries around them.
  • Images should lean towards simplicity over fine, small details.
  • The resolution of the image is important. Low-quality images will appear blurry and adversely affect the impact of the ad.

Video

Avoid heavy text in the bottom 1/5 area of the video. On some properties and devices, the ad title could overlay the video in that space.

Click-Through/Landing Page URL

Campaigns targeting all three screens should include a landing page URL that recognizes and adapts to the screen it is displayed on.

Ad Vendor

Ads must be site served.

3rd Party Ad Tags & Trackers

Native Ads served through open exchanges & private marketplaces are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Ad Policies & Guidelines

Ads must comply with Global Yahoo Advertising Policies.

HTML5 Guidelines

HTML5 ad specifications must follow HTML5 Guidelines.

SSL Compliance

Ads & 3rd party vendors must be secure and SSL compliant.

Creative Timelines

Refer to Creative Submission Guidelines for ad design & build SLAs.

Open Exchanges & Private Marketplaces