1440x1024 Aol Mail Send Confirm
The 1440x1024 Aol Mail Send/Confirm ad consists of a full-screen background image where advertisers can showcase impactful imagery, branding and key messaging for their campaign.
Deliverables
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Background Image/Initial File Load | JPG or PNG | 1440 x 1024 | 300 KB |
| Host-Initiated Subload | HTML, CSS, JS, JPG, PNG, SVG | 600 x 450 | 600 KB |
| Host-Initiated Video - 1440x810 [Full Page Video Only] | MP4 and WebM | 1440 x 810 | 2.5 MB |
| Host-Initiated Video - 600x450 | MP4 and WebM | 600 x 450 | 1.1 MB |
| User-Initiated File Load | HTML, CSS, JS, JPG, PNG, SVG and/or MP4 and WebM | 600 x 450 | 2.2 MB |
| Backup/Static Image | JPG or PNG | 1440 x 1024 | 300 KB |
Available Features
- Carousel size is customizable
- Up to 5 cards is recommended
- Static or video allowed
- Toggle functionality (< >) is required
- Hour
- Minute
- Second
- AM/PM
- Day of Week
Layout
- Countdown placement & formatting are customizable
Copy Options
- Customizable
Countdown Required Deliverables
- Start and end dates of countdown
- Start and end time of countdown (including timezone)
Time of Day Required Deliverables
- List of times or days-of-week and corresponding messaging/creative.
Notes
- Supported across all time zones
- Leverages the user's clock (with IP-lookup as backup) to determine time
- Countdown clocks should only auto-animate the “seconds” for up to :15, per standard ad spec guideline. Can request an ad policy exception to have countdown animate indefinitely, as long as it is not too flashy or distracting
Required Elements
Image
- File Types: JPG, GIF, PNG (Equirectangular)
- 2:1 aspect ratio (2048x1024 minimum)
- Up to 2MB
- Up to 2-6 touchpoints
- Include CTA
- Avoid putting price or inventory that could change
Source File Settings (In-Player):
Preferred frame sizes of 640x360 (or higher) for 16:9 video or 640x480 (or higher) for 4:3 video to maintain uniform video quality. The following settings are meant as a guideline for a good compromise of quality versus file size (feel free to increase bandwidth to increase quality).
Length: Autoplay = 15 seconds max; User-initiated = unlimited (Note: See max file weights under "Deliverables" above)
Format: MOV preferred, MP4
Frame Rate: 24+ fps
Key Frames: Every 24 frames
Rate Control Mode: Multi-pass
Audio Codec: AAC, 128 kbps, 44 kHz, stereo
Audio is muted by default; Audio is permitted upon user interaction with the ad
Minimum Bitrate, Video Bitrate, Frame Size:
1500 kbps, 1372 kbps, 480x360
1500 kbps, 1372 kbps, 480x270
Preferred Bitrate, Video Bitrate, Frame Size:
1200 kbps, 1072 kbps, 640x480
1200 kbps, 1072 kbps, 640x360
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Pattern (Selected by Yahoo Creative Studio, Ads Team) | — | — | — |
| CTA Copy/Graphic (e.g. “scan now” or “get offer”) | — | — | — |
| Hex Color (e.g. Yahoo purple: #430297) | — | — | — |
| Background Color (Choose light or dark configuration) | — | — | — |
| Font Type (No customization allowed) | — | — | — |
| (Optional) Brand Logo | PNG | Up to 20% of the code’s center | 5 MB |
Creative Best Practices
General
- Served via 1440x1024 ad call
- Must be site-served, 3rd party ad serving is not allowed for this ad format
- JS/Javascript 3rd party ad tracking is not allowed for this ad format
Screen Support
- Desktop
Host-Initiated Video
There are two options for Host-Initiated Video
Full Page Video:
1440x810 = 16:9 ratio; no cropping or letterboxing needed
Safe Area Video:
1440x1024 = video will be cropped or letterboxed in order to fit these dimensions smaller video that plays in safe area with 600x450 dimensions
Animation
Autoplay: 15 seconds max
Back-up Static
Required for instances when the user's browser does not support creative functionality (e.g., HTML5, JavaScript).
Safe Area
Safe Area
600x450 (see attached PSD Template)
Background Image/Initial File Load
- The entire wallpaper image will be clickable.
Creative Rotation
Static executions
- Max number of creative, Full Day: 4
- Max number of creative, Split Day: 2
All other execution types
- Max number of creative: 1
Video Guidelines
- Video may be compressed by internal design team.
- Video may also be transcoded for different formats (if necessary) to ensure device compatibility.
- If internal design team is producing the creative, we will provide you with the dimensions of the video window. If the client/agency is producing the execution, please provide the video window and/or the proper dimensions.
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Choices
Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.