E2E Horizon (desktop)
The Edge-2-Edge Horizon (desktop) format is an all-encompassing ad format designed to span the entire width of any page. It's fully responsive, adjusting seamlessly across various screen resolutions and devices. This ad displays in prime positions on Yahoo's publishers, both at the top of pages and nestled within articles, providing high visibility. This expansive canvas offers an ideal platform to showcase videos or to create an engaging carousel.
Available Features
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 2160 x 405 | 200 KB |
| Static Image | JPG or PNG | 1400 x 315 | 200 KB |
Responsiveness
- Browsers wider than 1330px will display a responsive 2160x405px static asset
- Browsers narrower than or equal to 1330px will display a responsive 1400x315px static asset
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 1440 x 405 | 200 KB |
| Video | MP4 or WebM | 1920 x 1080 or 720 x 405 (16:9) | 2.1 MB |
| Static Image | JPG or PNG | 840 x 315 | 200 KB |
| Video Poster | JPG or PNG | 1920 x 1080 or 720 x 405 | 100 KB |
Video
- Video will autoplay and then resolve to the video poster. Max video length: 15s
Static images
- Should contain logo, copy, and CTA
Responsiveness
- Browsers wider than 1330px will display a responsive 1440x405px static asset with an adjacent video
- Browsers narrower than or equal to 1330px will display a responsive 840x315px static asset with an adjacent video
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 2160 x 405 | 200 KB |
| Static Image | JPG or PNG | 1400 x 315 | 200 KB |
| Video | MP4 or WebM | 2160 x 405 | 2.5 MB |
| Video | MP4 or WebM | 1400 x 315 | 2.5 MB |
| Video Overlay (optional) | MP4 or WebM | 2160 x 405 | 100 KB |
| Video Overlay (optional) | MP4 or WebM | 1400 x 315 | 100 KB |
Static image
- Include logo and CTA. Be mindful of the replay icon which will be display in the center of the image.
Video
- Include CTA and Logo on as many frames as possible unless using the optional Video Overlay (see below). Be mindful of the sound and play/pause icons which will be displayed during the duration of the video.
Video Overlay (optional)
- Static transparent PNG (useful for a logo or CTA) that will overlay the video during the entire video duration.
Responsiveness
- Browsers wider than 1330px will display a responsive 2160x405px video.
- Browsers narrower than or equal to 1330px will display a responsive 1400x315px video.
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 720 x 405 | 200 KB |
| Static Image | JPG or PNG | 280 x 315 | 200 KB |
| Carousel Images | JPG or PNG | 360 x 405 | 200 KB |
Static images
- Should contain logo, copy, and CTA
Carousel Images
- 4-6 images
Responsiveness
- Browsers wider than 1330px will display a responsive 720x405px static image asset with an adjacent carousel.
- Browsers narrower than or equal to 1330px will display a responsive 280x315px static image asset with an adjacent carousel.
Choose a color mode:
Light Mode - Ideal for light toned assets that require dark UI elements.
Dark Mode - Ideal for dark toned assets that require light UI elements.
Custom Color Mode - Provide hex colors for the following UI elements:
- arrows
- carousel background
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 720 x 405 | 200 KB |
| Static Image | JPG or PNG | 280 x 315 | 200 KB |
| Carousel Images | JPG or PNG | 1440 x 405 | 200 KB |
Static images
- Should contain logo, copy, and CTA
Carousel Images
- 2-6 images
- Option to display carousel dot indicators
Responsiveness
- Browsers wider than 1330px will display a responsive 720x405 static image asset with an adjacent carousel.
- Browsers narrower than or equal to 1330px will display a responsive 280x315px static image asset with an adjacent carousel.
Choose a color mode:
Light Mode - Ideal for light toned assets that require dark UI elements.
Dark Mode - Ideal for dark toned assets that require light UI elements.
Custom Color Mode - Provide hex colors for the following UI elements:
- carousel dot indicator (selected)
- carousel dot indicator (unselected)
- arrows
- carousel background
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Video | MP4 or WebM | 720 x 405 or 1920 x 1080 (16:9) | 2.1 MB |
| Video Poster Image | JPG or PNG | 720 x 405 | 200 KB |
| Static Image | JPG or PNG | 720 x 405 | 200 KB |
| Static Image | JPG or PNG | 280 x 315 | 200 KB |
| Carousel Images | JPG or PNG | 720 x 405 | 200 KB |
Video
- Video will autoplay and then resolve to the video poster. Max video length: 15s
Video Poster
- A video poster is a static preview image displayed after video completion.
Static Images
- Should contain logo, copy, and CTA
Carousel Images
- 2-6 images
- Be mindful to stay clear of the arrows and carousel dot indicator UI elements when designing.
Responsiveness
- Browsers wider than 1330px will display a responsive 720x405 static asset
- Browsers narrower than or equal to 1330px will display a responsive 280x315px static asset
Choose a color mode:
Light Mode - Ideal for light toned assets that require dark UI elements.
Dark Mode - Ideal for dark toned assets that require light UI elements.
Custom Mode - Provide hex colors for the following UI elements.
- carousel dot indicator (selected)
- carousel dot indicator (unselected)
- arrows
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Static Image | JPG or PNG | 1400 x 315 | 200 KB |
| Static Image | JPG or PNG | 1400 x 315 | 200 KB |
| Static Image | JPG or PNG | 2160 x 405 | 200 KB |
| Static Image | JPG or PNG | 2160 x 405 | 200 KB |
Optional
- Hex color for slider
- Hex color for arrows within slider
Responsiveness
- Browsers wider than 1330px will display a responsive 2160x405px slider.
- Browsers narrower than or equal to 1330px will display a responsive 1400x315px slider.
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Main Image | JPG or PNG | 1260 x 405 | 200 KB |
| Main Image | JPG or PNG | 700 x 315 | 200 KB |
| Info Panels | JPG or PNG | 900 x 405 | 100 KB |
| Touchpoint Icon - selected (optional) | SVG or PNG | 50 x 50 | — |
| Touchpoint Icon - unselected (optional) | SVG or PNG | 50 x 50 | — |
Main Image:
- Provide the image without touchpoints.
- Also provide a visual or written guide to indicate the location for each touchpoint.
Info Panel:
- One per touchpoint; 3-5 total
- Optional arrows. Be mindful of the safe areas within your Info Panel if you intend arrows to be displayed. No need to design the arrows as that is part of the UI but you can custom color the arrow tabs by providing a hex code.
Optional:
- Touchpoint icons: Provide a 50x50px selected AND 50x50px unselected png/svg
- Arrows: Option to display or hide arrow. Can provide hex color.
- Colors: Dark/Light/Custom color mode
Light Mode:
- Ideal for light toned assets that require dark UI elements.
Dark Mode:
- Ideal for dark toned assets that require light UI elements.
Custom Mode:
Provide hex color for the following UI element:
- Arrow tabs which will also match the color of the selected touchpoint.
General
- Must be site-served, 3rd party ad serving is not allowed for this ad format
Screen Support:
- Desktop
Back-Up Static:
- Required for instances when the user's browser does not support creative functionality (e.g., HTML5, JavaScript)
- 16:3 / 2160x405 static png
Responsive Ad Container Breakpoints:
- 16:3 Ad Container will serve to any browser width > 1330px
- 40:9 Ad Container will serve to any browser width <= 1330px
Responsive Ad Container Breakpoints for Mail:
- 16:3 Ad Container will serve to any browser width > 1360px
- 40:9 Ad Container will serve to any browser width <= 1360px
- The unit is contained in the Messages List of the page
Animation
- Autoplay: 15 seconds max
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Choices
Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.