Ad directory

E2E Horizon (desktop)

The Edge-2-Edge Horizon (desktop) format is an all-encompassing ad format designed to span the entire width of any page. It's fully responsive, adjusting seamlessly across various screen resolutions and devices. This ad displays in prime positions on Yahoo's publishers, both at the top of pages and nestled within articles, providing high visibility. This expansive canvas offers an ideal platform to showcase videos or to create an engaging carousel.

Available Features


Ad componentsFile typeDimensionsMax file size
Static Image JPG or PNG2160 x 405200 KB
Static Image JPG or PNG1400 x 315200 KB

Responsiveness

  • Browsers wider than 1330px will display a responsive 2160x405px static asset
  • Browsers narrower than or equal to 1330px will display a responsive 1400x315px static asset
Ad componentsFile typeDimensionsMax file size
Static Image JPG or PNG1440 x 405200 KB
Video MP4 or WebM 1920 x 1080 or 720 x 405 (16:9)2.1 MB
Static Image JPG or PNG840 x 315200 KB
Video PosterJPG or PNG1920 x 1080 or 720 x 405100 KB

Video

  • Video will autoplay and then resolve to the video poster. Max video length: 15s

Static images

  • Should contain logo, copy, and CTA

Responsiveness

  • Browsers wider than 1330px will display a responsive 1440x405px static asset with an adjacent video
  • Browsers narrower than or equal to 1330px will display a responsive 840x315px static asset with an adjacent video
Ad componentsFile typeDimensionsMax file size
Static ImageJPG or PNG2160 x 405200 KB
Static ImageJPG or PNG1400 x 315200 KB
VideoMP4 or WebM2160 x 4052.5 MB
VideoMP4 or WebM1400 x 3152.5 MB
Video Overlay (optional) MP4 or WebM2160 x 405100 KB
Video Overlay (optional) MP4 or WebM1400 x 315100 KB

Static image

  • Include logo and CTA. Be mindful of the replay icon which will be display in the center of the image.

Video

  • Include CTA and Logo on as many frames as possible unless using the optional Video Overlay (see below). Be mindful of the sound and play/pause icons which will be displayed during the duration of the video.

Video Overlay (optional)

  • Static transparent PNG (useful for a logo or CTA) that will overlay the video during the entire video duration.

Responsiveness

  • Browsers wider than 1330px will display a responsive 2160x405px video.
  • Browsers narrower than or equal to 1330px will display a responsive 1400x315px video.
Ad componentsFile typeDimensionsMax file size
Static ImageJPG or PNG1400 x 315200 KB
Static ImageJPG or PNG1400 x 315200 KB
Static ImageJPG or PNG2160 x 405 200 KB
Static ImageJPG or PNG2160 x 405200 KB

Optional

  • Hex color for slider
  • Hex color for arrows within slider

Responsiveness

  • Browsers wider than 1330px will display a responsive 2160x405px slider.
  • Browsers narrower than or equal to 1330px will display a responsive 1400x315px slider.
Ad componentsFile typeDimensionsMax file size
Logo1:1200 x 200—
Advertiser Name—Up to 35 characters (including spaces)—
Caption—125 characters—
Static AssetJPG or PNG1080 x 1080 (1:1) or 1080 x 1920 (9:16)200 KB
Call of Action—10 characters—
Video (optional)MP4 or WebM1080 x 1080 (1:1)2.1 MB

Static Asset:

  • 1-6 images

Optional:

  • Video: The first carousel asset can be a 1:1 video. Provide a backup static image 200KB as well.
Ad componentsFile typeDimensionsMax file size
Main ImageJPG or PNG1260 x 405200 KB
Main ImageJPG or PNG700 x 315200 KB
Info PanelsJPG or PNG900 x 405100 KB
Touchpoint Icon - selected (optional)SVG or PNG50 x 50—
Touchpoint Icon - unselected (optional)SVG or PNG50 x 50—

Main Image:

  • Provide the image without touchpoints.
  • Also provide a visual or written guide to indicate the location for each touchpoint.

Info Panel:

  • One per touchpoint; 3-5 total
  • Optional arrows. Be mindful of the safe areas within your Info Panel if you intend arrows to be displayed. No need to design the arrows as that is part of the UI but you can custom color the arrow tabs by providing a hex code.

Optional:

  • Touchpoint icons: Provide a 50x50px selected AND 50x50px unselected png/svg
  • Arrows: Option to display or hide arrow. Can provide hex color.
  • Colors: Dark/Light/Custom color mode

Light Mode:

  • Ideal for light toned assets that require dark UI elements.

Dark Mode:

  • Ideal for dark toned assets that require light UI elements.

Custom Mode:

Provide hex color for the following UI element:

  • Arrow tabs which will also match the color of the selected touchpoint.

General

  • Must be site-served, 3rd party ad serving is not allowed for this ad format

Screen Support:

  • Desktop

Back-Up Static:

  • Required for instances when the user's browser does not support creative functionality (e.g., HTML5, JavaScript)
  • 16:3 / 2160x405 static png

Responsive Ad Container Breakpoints:

  • 16:3 Ad Container will serve to any browser width > 1330px
  • 40:9 Ad Container will serve to any browser width <= 1330px

Responsive Ad Container Breakpoints for Mail:

  • 16:3 Ad Container will serve to any browser width > 1360px
  • 40:9 Ad Container will serve to any browser width <= 1360px
  • The unit is contained in the Messages List of the page

Animation

  • Autoplay: 15 seconds max
Ad Vendor

Ads must be site served or served by an approved vendor.

3rd Party Ad Tags & Trackers

Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.

Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Ad Choices

Display Ads have an Ad Choices linkable icon or graphic with "AdChoices" label. Read about AdChoices for more information.

Ad Policies & Guidelines

Ads must comply with Global Yahoo Advertising Policies.

HTML5 Guidelines

HTML5 ad specifications must follow HTML5 Guidelines.

SSL Compliance

Ads & 3rd party vendors must be secure and SSL compliant.

Creative Submission Timelines

Refer to Creative Submission Guidelines for ad design & build SLAs.