386x280 AOL Mail Partner DL3

• Must be site-served. 3rd party ad serving is not allowed.
• Natively-served through the Reserved Ad Server.

• Desktop
• Tablet

• Mail DL will be labeled as “Advertisement”.
• Clicks direct to Partners Site. Graphic, headline text and hyperlink must point to same URL.
• Max of 5 banners per line item.

Headline/Teaser Copy

• May appear on two lines-text will be wrapped after 20 characters at the most recent word
• Must use sentence case – only the first word and any proper noun is capitalized
• Exclamation points or excessive punctuation not acceptable
• Parenthesis not acceptable
• Periods not acceptable
• If quoting a source, must be single quotes (e.g. ‘_____’)
• See additional specs above

Link Copy

• Cannot wrap to 2 lines
• Must use sentence case – only the first word and any proper noun is capitalized
• Exclamation points or excessive punctuation not acceptable
• All CAPS not acceptable
• Parenthesis not acceptable
• Periods not acceptable
• Dashes must be written as double dashes (--)
• Must contain a clear call to action and should not rely on blind teases (e.g., 'Click here to learn more' or 'Find out more by clicking')
• See additional specs above

Ads must be site served.

Reserved Native Ads are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Ads must comply with Global Yahoo Advertising Policies.

HTML5 ad specifications must follow HTML5 Guidelines.

Ads & 3rd party vendors must be secure and SSL compliant.

Refer to Creative Submission Guidelines for ad design & build SLAs.