386x280 AOL Mail Partner DL3
Native display advertising on AOL Mail. DL 3 lives on the Welcome Page and is the 3rd story on the carousel.
Deliverables
Ad components | File type | Dimensions | Max file size |
---|---|---|---|
Image | JPG or PNG | 386 x 280 | 120 KB |
Headline Teaser Copy | Text | 40 characters (includes spaces) | — |
Link Copy | Text | 30 characters (includes spaces) | — |
General
- Must be site-served. 3rd party ad serving is not allowed.
- Natively-served through the Reserved Ad Server.
Screen Support
- Desktop
- Tablet
DL Product Guidelines
- Mail DL will be labeled as “Advertisement”.
- Clicks direct to Partners Site. Graphic, headline text and hyperlink must point to same URL.
- Max of 5 banners per line item.
Ad Copy Guidelines
Headline/Teaser Copy
- May appear on two lines-text will be wrapped after 20 characters at the most recent word
- Must use sentence case – only the first word and any proper noun is capitalized
- Exclamation points or excessive punctuation not acceptable
- Parenthesis not acceptable
- Periods not acceptable
- If quoting a source, must be single quotes (e.g. ‘_____’)
- See additional specs above
Link Copy
- Cannot wrap to 2 lines
- Must use sentence case – only the first word and any proper noun is capitalized
- Exclamation points or excessive punctuation not acceptable
- All CAPS not acceptable
- Parenthesis not acceptable
- Periods not acceptable
- Dashes must be written as double dashes (--)
- Must contain a clear call to action and should not rely on blind teases (e.g., 'Click here to learn more' or 'Find out more by clicking')
- See additional specs above
Ad Vendor
Ads must be site served.
3rd Party Ad Tags & Trackers
Reserved Native Ads are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.
AOL Mail - U.S.