Ad directory

386x280 AOL Mail Partner DL3

Native display advertising on AOL Mail. DL 3 lives on the Welcome Page and is the 3rd story on the carousel.

Deliverables


Ad componentsFile typeDimensionsMax file size
ImageJPG or PNG386 x 280120 KB
Headline Teaser Copy Text40 characters (includes spaces)
Link Copy Text30 characters (includes spaces)
General
  • Must be site-served. 3rd party ad serving is not allowed.
  • Natively-served through the Reserved Ad Server.
Screen Support
  • Desktop
  • Tablet
DL Product Guidelines
  • Mail DL will be labeled as “Advertisement”.
  • Clicks direct to Partners Site. Graphic, headline text and hyperlink must point to same URL.
  • Max of 5 banners per line item.
Ad Copy Guidelines

Headline/Teaser Copy

  • May appear on two lines-text will be wrapped after 20 characters at the most recent word
  • Must use sentence case – only the first word and any proper noun is capitalized
  • Exclamation points or excessive punctuation not acceptable
  • Parenthesis not acceptable
  • Periods not acceptable
  • If quoting a source, must be single quotes (e.g. ‘_____’)
  • See additional specs above

Link Copy

  • Cannot wrap to 2 lines
  • Must use sentence case – only the first word and any proper noun is capitalized
  • Exclamation points or excessive punctuation not acceptable
  • All CAPS not acceptable
  • Parenthesis not acceptable
  • Periods not acceptable
  • Dashes must be written as double dashes (--)
  • Must contain a clear call to action and should not rely on blind teases (e.g., 'Click here to learn more' or 'Find out more by clicking')
  • See additional specs above
Ad Vendor

Ads must be site served.

3rd Party Ad Tags & Trackers

Reserved Native Ads are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed.

For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

Ad Policies & Guidelines

Ads must comply with Global Yahoo Advertising Policies.

HTML5 Guidelines

HTML5 ad specifications must follow HTML5 Guidelines.

SSL Compliance

Ads & 3rd party vendors must be secure and SSL compliant.

Creative Submission Timelines

Refer to Creative Submission Guidelines for ad design & build SLAs.

AOL Mail - U.S.