AOL Homepage Partner DL
AOL Homepage Partner DL runs on all versions of AOL Homepages except Article Pages, Section Fronts & Client Narrowband.
Deliverables
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| DL Image (Desktop) | JPG | 600 x 450 | 80 KB |
| DL Image (Mobile) | JPG | 500 x 250 | 80 KB |
| Headline Copy | Text | Max character count is ~120 including spaces for desktop. Min character count is 32 including spaces. Note: our smallest breakpoints have a max character count of ~80. This includes browser sizes from 0 to 633px and 901 to 1100px. If the desire is to use the same copy across all browser sizes then it will need to be ~ 80 characters or less otherwise copy will be truncated as needed. | — |
General
- Must be site-served. 3rd party ad serving is not allowed.
- Natively-served through the Reserved Ad Server:
- DL5
- DL20 (aol.com only)
- DL10 (AOL Desktop Gold client only)
Screen Support
- Mobile
- Tablet
- Desktop
DL Image
- Frequency Cap: Advertisers can use same image only once per week (Sun → Sat).
Headline Copy
- Must use sentence case – only the first word and any proper noun is capitalized – to be consistent with Edit DL
- Exclamation points or excessive punctuation not acceptable
- All CAPS not acceptable
- Parenthesis not acceptable
- Periods not acceptable
- If quoting a source, must be single quotes (e.g. ‘_____’)
- Suggested: Headline to align with image
- AOL reserves the right to edit to meet native-edit standards
Link Copy
- Character count can vary based on letters used. The approximate character count is ~15-20 including spaces.
- Link line is a single line only and does not wrap.
- Must use sentence case – only the first word and any proper noun is capitalized – to be consistent with Edit DL
- Exclamation points or excessive punctuation not acceptable
- ALL CAPS not acceptable
- Parenthesis not acceptable
- Periods not acceptable
- Dashes must be written as double dashes (--); 1 space between surrounding words
- Must contain a clear call to action and should not rely on blind teases (e.g., 'Click here to learn more' or 'Find out more by clicking')
- AOL reserves the right to edit to meet native-edit standards
- No link line will appear on mobile web.
DL Image
Background Hex Value Recommendation: Choose a light color (not white) palette range that does not clash with page values.
Ad Vendor
Ads must be site served.
3rd Party Ad Tags & Trackers
Reserved Native Ads are not allowed to serve via 3rd party vendor ad tags. However, approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.
AOL Homepage - U.S.