Connected TV (CTV)
TV set that is connected to the internet via native applications such as Smart TVs or via external streaming devices such as Roku, Apple TV, Amazon Fire TV Stick; internet-enabled gaming consoles such as Xbox and Playstation; internet-enabled Blu-ray/DVD players.
Benefits include its high viewability, the opportunity for long-form content, and the large screen size.
Deliverables
Ad components | File type | Dimensions | Max file size |
---|---|---|---|
Video | MOV, MP4 | 1920 x 1080 1920 x 1080/1280 x 720 (16:9) OR 1440 x 1080 (4:3); 4:2:2 color space | 300 MB |
Available Features
Ad components | File type | Dimensions | Max file size |
---|---|---|---|
Pattern (Selected by Yahoo Creative Studio, Ads Team) | — | — | — |
CTA Copy/Graphic (e.g. “scan now” or “get offer”) | — | — | — |
Hex Color (e.g. Yahoo purple: #430297) | — | — | — |
Background Color (Choose light or dark configuration) | — | — | — |
Font Type (No customization allowed) | — | — | — |
(Optional) Brand Logo | PNG | Up to 20% of the code’s center | 5 MB |
Creative Best Practices
General
These specs accommodate the highest-quality file supported by our publisher partners. Our DSP will transcode the file to match individual publisher requirements. Work with your Sales POC for individual publisher specs when required.
Screen Support
- Smart TVs
- Gaming Consoles (such as Xbox and Playstation)
- Streaming Devices: Apple TV, Roku, Amazon Fire TV, and Chromecast
3rd Party Served VAST
Requires VAST non-skippable ads
- IAB VAST 2.0 and 3.0 supported: Confirm with publisher regarding which VAST version is supported.
- Frame Rate: 30 fps (29.97 fps) or 24 fps (23.976 fps); Based on native frame rate. Constant frame rate only.
- Bitrate: Constant Bitrate (CBR) 15-60 Mbps Accepted: Variable Bitrate (VBR) 15-60 Mbps Note: 1,000 kbps = 1 Mbps
- Audio: 192 Kbps minimum 16- or 24-bit only 48 kHz sample rate
Wrappers
- Best practice is to keep creatives unwrapped, as some publishers do not allow wrapping
If wrapping is required, no more than 3 wrappers are allowed. Suggest removing the following:
- Pre-bid viewability
- Brand safety filters
- IAS Blocking (use monitoring instead)
- Negative keyword targeting
Note: VAST tag must not have browser, geo or any other targeting on the 3rd Party side
Supported SSPs/Exchanges
- Adx
- Beachfront
- FreeWheel
- OpenX
- Pubmatic
- Rubicon
- SpotX
- Telaria
- Verizon Media Video Exchange
- Xandr
Targeting & Measurement
As an emerging format that operates in a cookieless environment, there are still industry-wide limitations with respect to targeting and measurement. Additionally, the industry is increasingly fragmented with the proliferation of OTT devices.
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.