Mid-roll
Serves in the middle of content as part of ad breaks (or ad pods), which run back-to-back during a commercial ad break. Ad breaks of two minutes are typically filled with 4x - 15, 30, and even 60-second ads.
Deliverables
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Host-Initiated Video, 1st party served (to be transcoded by us) | MP4 | 1920 x 1080 / 60p | 500 MB |
General
- Interactive features are not supported
- Yahoo Finance Live supports click-through functionality across supported screens
1st Party Served Video Guidelines
- Tag Type: VAST only
- Length: 30.000s, 15.000s, 6.000s allowed
- Resolution and frame rate:
- 1920x1080 / 60p or 59.94p (recommended)
- 1920x1080 / 30p or 29.97p (acceptable)
- 1280x720 / 60p or 59.94p (acceptable)
- Format: MP4
- Video Codec: AVC
- Bitrate: 8 Mbps minimum; 50 Mbps maximum
- Do not include slates, leaders or countdowns; Exact timing only (e.g. 30.000 seconds)
- Field Order: None, progressive scan only
- Audio Bitrate: 2-channel stereo 128 kbps minimum; 384 kbps maximum
- Audio Codec: AAC
- Closed Caption: Recommended using EIA-608 / EIA-708
Screen Support
- Desktop
- Mobile
- Tablet
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.