Pre-Roll Bumper
Intended for Sponsored Programs, the Bumper is a short pre-roll video ad (3-10 seconds) that runs before main video content. Using bumper video ads, you can: engage potential customers with color, sound, and motion integrated with video content; engage video audiences without having to create a video asset.
Deliverables
| Ad components | File type | Dimensions | Max file size |
|---|---|---|---|
| Host-Initiated Video | MP4 and WebM | 960 x 540 | 2.5 MB |
General
- Interactive features are not supported
- Available only for Sponsored Programs
Screen Support
- Mobile Web
- Tablet Web
- Desktop
1st Party Served Video Guidelines
3rd Party Served Video Guidelines
VAST
- VAST tag must not have browser, geo or any other targeting on the 3rd Party side
- IAB VAST 2.0 and 3.0 supported (wrappers: Up to 5)
- Length: 3-10 seconds
- Codec: H.264 MP4
- Resolution: 1280x720 or 640x360
- Bitrate: 1500 kbps min or 600 kbps, respectively
- Field Order: None, progressive scan only
- Frame Rate: 30 fps or 29.97 fps
- Do not include slates, leaders or countdowns
- Audio Bitrate: 128 kbps minimum
- Audio Codec: AAC / MP3 / MP4
Ad Vendor
Ads must be site served or served by an approved vendor.
3rd Party Ad Tags & Trackers
Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.
Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.
For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.
Ad Policies & Guidelines
Ads must comply with Global Yahoo Advertising Policies.
HTML5 Guidelines
HTML5 ad specifications must follow HTML5 Guidelines.
SSL Compliance
Ads & 3rd party vendors must be secure and SSL compliant.
Creative Submission Timelines
Refer to Creative Submission Guidelines for ad design & build SLAs.