Ad directory

Pre-Roll Bumper

Intended for Sponsored Programs, the Bumper is a short pre-roll video ad (3-10 seconds) that runs before main video content. Using bumper video ads, you can: engage potential customers with color, sound, and motion integrated with video content; engage video audiences without having to create a video asset.

Deliverables


Ad componentsFile typeDimensionsMax file size
Host-Initiated Video MP4 and WebM 960 x 5402.5 MB
General
  • Interactive features are not supported
  • Available only for Sponsored Programs
Screen Support
  • Mobile Web
  • Tablet Web
  • Desktop
1st Party Served Video Guidelines
  • Resolution: 1080p - 1920x1080 (recommended) or 720p - 1280x720 (minimum)
  • Length: 3-10 seconds
  • Codec: H.264 MP4 (recommended), MOV, or raw AVI accepted.
  • Bitrate: 1500 kbps
  • Frame Rate: 30 fps or 29.97 fps
  • Do not include slates, leaders or countdowns
  • Field Order: None, progressive scan only
  • Audio Bitrate: 128 kbps minimum
  • Audio Codec: AAC / MP3 / MP4
  • 3rd Party Served Video Guidelines

    VAST

    • VAST tag must not have browser, geo or any other targeting on the 3rd Party side
    • IAB VAST 2.0 and 3.0 supported (wrappers: Up to 5)
    • Length: 3-10 seconds
    • Codec: H.264 MP4
    • Resolution: 1280x720 or 640x360
    • Bitrate: 1500 kbps min or 600 kbps, respectively
    • Field Order: None, progressive scan only
    • Frame Rate: 30 fps or 29.97 fps
    • Do not include slates, leaders or countdowns
    • Audio Bitrate: 128 kbps minimum
    • Audio Codec: AAC / MP3 / MP4
    Ad Vendor

    Ads must be site served or served by an approved vendor.

    3rd Party Ad Tags & Trackers

    Approved 3rd party vendors are allowed to serve select ads. To find out which ad formats are approved to serve via 3rd party, reach out to your Sales POC.

    Approved 3rd party vendor trackers (e.g. click, impression, etc.) are allowed across ad formats.

    For a list of approved 3rd party vendors, please visit the 3rd Party Vendor List.

    Ad Policies & Guidelines

    Ads must comply with Global Yahoo Advertising Policies.

    HTML5 Guidelines

    HTML5 ad specifications must follow HTML5 Guidelines.

    SSL Compliance

    Ads & 3rd party vendors must be secure and SSL compliant.

    Creative Submission Timelines

    Refer to Creative Submission Guidelines for ad design & build SLAs.

    AOL - US
    Yahoo Fantasy - US.
    Yahoo Entertainment - U.S.
    Yahoo Finance - U.S.
    Yahoo Homepage - U.S.
    Yahoo Life - U.S.
    Yahoo News - U.S.
    Yahoo Sports - U.S.