Yahoo Supply Partner Policies

Only Publisher apps distributed through the Apple App Store or Google Play store are eligible to use Yahoo ad products. Mobile applications available only through other third-party distributors are not permitted to promote Yahoo Ads. Apps must remain in compliance with all Apple App Store and/or Google Play store terms and conditions in order to be eligible to promote Yahoo Ads.

All user notices shown as part of the user consent and installation process must be in clear language and prominently displayed.

Publisher must always provide conspicuous notice to the user that clearly discloses in an understandable manner specific behaviors such as:

• adding an application.
• changing any of the user's device settings.
• accessing data or information from a user's device beyond what is necessary for the Publisher's app to function as disclosed.
• causing known material adverse effects on system performance for typical users.

Apps may not:

• install any app without prior notice and express user consent.
• provide misleading or irrelevant alert messaging when promoting or executing software downloads.
• take control of a user's device maliciously.
• modify the security or other settings that protect user privacy or otherwise cause damage to the normal operation of the user's device.
• collect personally identifiable information through the use of a keystroke logging function (e.g., storing username and password) or induce the user to provide personally identifiable information by intentionally misrepresenting the identity of the person seeking the information.
• collect, use or share any information, including but not limited to personally identifiable information, that exceeds the types, uses or disclosure of information expressly described in the app's privacy policy.
• permit any malicious code or pirated software to be distributed in, by or bundled with an app.
• allow any app to be bundled with material violating any of these guidelines.