Yahoo Supply Partner Policies

The following requirements apply only to video advertising within the Service.

Yahoo Ad Tech Video Exchange. If Company is providing Placements within the Yahoo Ad Tech Video Exchange, Company shall comply with the following:

(a) All domains for the Placements must be pre-approved by Yahoo. Companies submitting a site for review that requires a log-in must provide Yahoo with a test or active user ID and password to verify the placement. Ad server domains and all sites that generate traffic through pop-unders, regardless of whether or not the Yahoo player is on the page being popped, will not be approved in the Yahoo Ad Tech Video Exchange.

(b) For domains listed in the Yahoo Ad Tech Video Exchange, Company must have the rights to display ads over video content on their site.

---> (1) Sites must have non-YouTube video ad units and may not display video ads over YouTube players or videos; and

---> (2) Company must either own the video content they are running ads against or have the licenses to serve ads against that content and not be in breach of existing Company agreements for offering the Placements.

(c) The domain where the Yahoo Ad Tech Video Exchange ad appears must be available to Yahoo at run time. Company may disable Site Level Reporting (e.g. to avoid channel conflict) if they do not wish to make this information transparent to buyers.

(d) Companies that utilize VAST tag must use the Yahoo JavaScript tag to verify domain at runtime.

(e) All setups and use of iFramed placements must be approved by Yahoo prior to implementation. Company must pass the site where the iFrame appears, not the iFrame domain.

(f) All Placements must conform exactly to the settings for the associated market connection (e.g. if a market connection is marked as supporting audio, then none of the video placements in that connection may be muted.)

(g) The full ad player must be visible to the user and not obstructed by other audio or visual site elements.

(h) Company must not stream more than one video unit on a page at any given time.

(i) Except for long-form content (i.e. greater than 10 minutes of video content), there must be a 1:1 relationship between pre-roll video ad views and content views. For long-form content, multiple ads may be displayed before the same piece of content.

(j) Except for linear television placements, all mid-roll, pre-roll, and playlist ads must have a ratio of at least 60 seconds of content for each ad that is displayed. Playlist functionality implies playing ads and content back to back with no end as long as the page is still open.

(k) In order for a placement to be considered in-stream pre-roll rather than in-banner, there must be at least 60 seconds of content after the ad plays.

(l) Skip functionality may only be enabled by a Publisher on the Yahoo Ad Tech Video Exchange if Yahoo's skip button is utilized.

(m) The Yahoo Policy team uses third-party technologies to validate the safety of the Yahoo Ad Tech Video Exchange. Sites must not block Yahoo detection methods (e.g. Integral Ad Science JavaScript or WhiteOps) and have measurable traffic as determined by web audience measurement tools.

Advertisement Specific Requirements. Advertisers utilizing third-party skip buttons or ad-extender units must label their creative and ad with the maximum length of the creative.