Yahoo Supply Partner Policies

When utilizing Yahoo Services, entities shall not and shall not authorize or encourage any third party to engage in the following activities:

Attempt to, or otherwise damage, reverse engineer, decipher, decompile, translate or disassemble any software components or code of the Services, Ads or Tags, not authorize, enable or engage in modification of Yahoo servers, platforms or API in any way.

Attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the website tags, source codes, links, pixels, modules or other data provided by or obtained from Yahoo's Services that allows Yahoo's Services to measure ad performance and provide its service.

Adapt, alter, sell, reproduce, copy, rent, lease, sublicense, transfer or otherwise make available the Services, Ads or Tags, or any copies thereof to any third party (including, but not limited to, bidding for Ads or Tags while simultaneously selling the bid-for Ad or Tag on the Service or any other service), or create derivative works therefrom;

Publisher will not authorize, enable or engage in unauthorized implementations, including (i) the use, display, syndication, sublicensing, or delivery of the Yahoo Ads anywhere other than on the Publisher Media; or (ii) display of Yahoo Ads within pop-over or pop-under windows, or in or through downloadable application(s).

Use the Services to upload, post, or otherwise disseminate any malware, viruses or other destructive or malicious code;

Use the Services in a manner that violates any applicable laws, rules, or regulations, or third party proprietary, privacy or other rights;

Use the Services in a manner that is deceptive, unethical, false or misleading;

Publisher will not authorize, enable or engage in any of the following:

• store or cache information obtained from any Yahoo Ads, including but not limited to "crawl", "spider", index or in any non-transitory manner.
• forwarding, masking or cloaking URLs or engaging in deceptive practices.
• anything which delays the timing or operation of ad calls to Yahoo.
• the display of new or replacement of Yahoo Ads without the user navigating to a new content or without the current contents being refreshed by a user; or
• automatically directing the user to another page from the Publisher Media that contains Yahoo Ads.
• automatically direct the user to a landing page not relevant to the Yahoo Ad.
• display Yahoo Ads that cover up, overlay or hide areas of interest with typical interaction.
• clicking a Yahoo Ad as the only way to exit a screen or navigate away from a website page or an app.
• place Yahoo Ads close to where users are likely to accidentally click i.e. near links, buttons, drop-down menus.

Circumvent, disable or otherwise interfere with the proper working of the Services, including any security-related features or authentication measures of the Services, or otherwise attempt to probe, scan or test the vulnerability of the Services, or attempt to gain access to secured portions of the Services;

Breach, disable, tamper, interfere or attempt to interfere with the full, complete, immediate, and direct display of any Ads and any third-party websites accessed via links on Ads;

Publisher will not authorize, enable or engage in any of the following:

• edit, modify (including without limitation, resizing the Ads), obscure or prevent the display of all, or any part of, the Yahoo Ads.
• minimize, remove, obscure, or otherwise inhibit the full and complete display of any advertiser landing page.
• interfere user navigation on the site, page, apps with Yahoo Ads or interfere interface flow with a Yahoo interaction.

Engage in any deceptive or fraudulent activity as determined by Yahoo in its sole reasonable discretion, including, without limitation, using unsolicited email to promote ads, or placing Tags on pages with no content;

Invalid Activity

• Invalid Activities are clicks or installs generated by deceptive or prohibited methods, or any other deceptive practices as determined by Yahoo.
• Invalid Activities are sometimes intended to artificially or maliciously drive up clicks or installs on an advertisement (which increases the costs to the advertiser) or the Publisher's earning (increase profits for the website owner hosting the advertisements).
• Publisher will not authorize, enable or engage directly or indirectly in prohibited practices which are practices implemented with the aim to generate Invalid Activities as defined here above and that include also, but are not limited to, the following: Using methods such as impression-generating tools, robots, click-exchange programs, autosurf or paid-to-surf programs to generate clicks.
• Examples of Invalid Activities: repeated manual clicking; clicks by automated tools, robots, or other deceptive software; clicks being redirected to a landing page that does not accurately reflect the initial Yahoo Ad.

Interfere or attempt to interfere with the proper working of the Service or anyone's use of the Service;

Interfere or attempt to interfere with the full, complete, immediate, and direct display of any Ads and any third-party websites accessed via links on Ads;

Generate clicks without referring URLs or from non-approved root URLs, generate fraudulent clicks, or otherwise use any method that may lead to false or artificially high numbers of clicks or impressions by any person, robot, automated program or similar device;

Incentivized Activity

The Publisher will ensure that the Publisher Media will not:

• include pay-to-install or pay-to-click offers.
• make deceptive claims that mislead users to click on a Yahoo Ad. This includes, but is not limited to, promising to raise money for third parties, or placing images next to Yahoo Ads that encourage clicking or installing on the Yahoo Ad with such claims.
• actively encourage or allow clicks made by users who subsequently receive some reward or incentive for making the click, for example, additional loyalty points added to an account redeemable for goods upon achievement of certain targets. This type of Inventory may or may not operate a “timeout” on repeat clicks on the same link from the user within a given time span.
• incentivize users (e.g., by issuing rewards redeemable for goods or gift cards) to view or click on content containing ads or the ads themselves. For clarity, offering experiential rewards (e.g., an in-game experience or upgrade) for viewing ads is permitted.

Provide multiple bid requests to Yahoo for the same Placement, as determined by Yahoo in its sole reasonable discretion; or Publisher will not authorize, enable or engage in stack, hide, overlay multiple Yahoo Ads in a single ad placement.

Use the Services in any service bureau or time-share arrangement. Company shall be responsible for all action or inaction of third-party owners or operators of Company Sites.