Yahoo Supply Partner Policies

The following content (or links to content) is prohibited. Publisher will ensure that the inventory does not contain any material in the following categories:

Sexual content

• Content that contains or promotes pornography, adult or mature content
• Sexually explicit content including but not limited to child sexual exploitation content or content featuring non-consensual acts, real or implied
• Any graphic sexual content transmitted or published for the purposes of entertainment, including photographs, videos, and text depicting or describing sexual acts
• Content that promotes or facilitates prostitution or escort services
• Content that has sexuality as its primary theme, but is not sexually explicit, such as sex advice or medical information

Misleading Content

• Content that is or may reasonably be considered misleading or false. Example: Conspiracy theory websites that contradict the results of an election
• Content that promotes sale of products and/or services with misleading or deceptive claims that results in an unexpected or deceptive experience. Example: 'Get rich quick' schemes

Offensive Content

• Content articulating views intended or reasonably likely to cause or incite hatred of any race, or ethnicity, gender, sexual identity, religion, creed, or protected class
• Content explicitly glorifying or delivering, for the purposes of prurient entertainment, scenes or descriptions of pain, suffering, death, torture, or ill-treatment of humans or animals
• Content that promotes terrorism or terrorist groups
• Content that promotes bigoted or hate-oriented behavior
• Politically divisive content that is reasonably likely to cause offense
• Potentially sensitive content such as recent violent tragedies or natural disasters
• Any vulgar, abusive, lewd and lascivious, profanity, expletive, or obscene content
• Defamatory, libelous, threatening or other material that advocates against any individual or entity

Weapons and Violence

• Content that is violent, glorifying or advocating the use of violence
• Content offering or facilitating the sale of fireworks
• Content offering, facilitating the sale of, or creation of genuine or replica guns, ammunition, bombs, explosives, hazardous materials, or weapons
• Content offering technical or how to information on guns, bombs, ammunition, or other offensive weapons
• This includes weapons of any kind, such as firearms, their integral parts and ammunition, military ordnance and grenades, knives marketed as weapons, other weapons such as metal knuckles, clubs, leaded canes

Banned Substances

Content promoting, selling or facilitating sale of:

• Alcoholic beverages
• Tobacco products, electronic cigarettes, or any other tobacco or nicotine related products
• Banned substances that are dangerous and not allowed broadly, such as ephedra, ma huang, salvia divinorum and synthetic drugs (K/Spice) or any substance defined as banned by Yahoo
• Recreational drugs and/or marijuana, including medical marijuana
• Drug paraphernalia, including products or information related to “beating” a drug test
• Prescription drugs, or Schedule I and Schedule II drugs

Copyright Protection

• Content that promotes copyright or trademark infringement. Content that infringes copyright, trademark, third parties' right of publicity/privacy, legal rights of others or is contrary to public policy
• Promotion, sale or facilitated sale of counterfeit, fake or bootleg products, or replicas or imitations of designer products
• Any content promoting or facilitating illegal file transfer or allowing users to freely download or exchange software including music files, games, movies, and software applications
• For example, peer-to-peer (referred to as P2P) is a type of transient Internet network that allows a group of computer users with the same networking program to connect with each other and directly access files from one another's hard drives

Illicit Content

Any content that may be in violation of any applicable laws or regulations or promotes or facilitates:

• Illegal activities or products, or products of a questionably legal nature
• Promotion, offering or dissemination of fraudulent goods, services, or documents, schemes or promotions, including any make-money-fast or pyramid schemes
• Distribution of falsely obtained passwords, hacking, phreaking, emulators, ROMs, or illegal MP3 activity, pyramid schemes, evading the law
• Fake IDs, diplomas, or education transcripts
• Academic paper-writing services and the sale of pre-written essays, theses and dissertations
• Hacking, surveillance, interception or descrambling equipment and techniques
• The sale of government IDs or police items
• Sale or trade of whole or part of Endangered Species and related prohibited product

Viruses/Spyware/Malware

• Content or code that distributes viruses, worms, malware, Trojan horse, spyware, other unsafe downloads, or other contaminants that may be used to access and modify, delete, or damage any data file or other computer program
• Any software covertly installed on a user's machine (as distinct from the addition of a cookie to the appropriate location within the user's browser software) is not allowed

Specifically, Spyware can be construed as a program or code that:

• Is installed without the user's full knowledge
• Cannot be easily uninstalled or disabled
• Covertly transmits information about the user's activities to a remote host often used to facilitate delivery of advertising messages, often with a high frequency; and those applications that are a sub-set of spyware being, malware (malicious code)
• Malware includes viruses, worms, and Trojans: A defining characteristic of malware is that it is intended to cause harm or be otherwise used for criminal purposes

Examples of spyware in this category are keystroke loggers, password sniffers, spam launchers, remote access tools (RATs), and screen capture utilities

Adware

• Adware is advertising delivery software hosted on a user's machine which has been downloaded by the user typically as part of a product or service

Examples: Toolbars, emoticons, and other desktop applications. Adware may be allowed in certain circumstances

Definitions

• Desktop applications are software downloaded to a user's machine from the web usually delivering some product or service (e.g. instant chat, dating services, emoticons & toolbars)
• A toolbar is a window whose buttons represent tools, menu items, or actions - the toolbar can be located along the top, bottom, or sides of a frame window or can "float" and be positioned anywhere on the user's desktop
• Any applications or software that introduces ad injection is not allowed.

To be considered acceptable, adware must:

• Be deliberately downloaded by the user in fair and equitable exchange for a product or service;
• Be downloaded under circumstances where the user makes a positive opt-in to the service under terms and conditions that are overt, clear, and in no way attempt to confuse or deceive;
• Offer the user a clear, effective, and simple path to unsubscribe from any relevant service and facilitate easy de-installation of the associated advertising software; and
• Operate a reasonable frequency control policy for Inventory (e.g. each user to be exposed to not more than three (3) advertising impressions in any 24 hour period)

Bulk Marketing/Spam Marketing

Bulk marketing products or services if the stated or implied use of the product is unsolicited spam

Collection of Personally Identifiable Information

Content related to collection (as primary purpose) of personally identifiable information to be used for consumer or promotional marketing, or related purposes

Embargoed or Sanctioned Products/Services

Content related to products or services from countries subject to U.S. trade sanctions or embargo

Family Planning

Sites or content that promote adoption, surrogacy services, or prenatal gender determination

Financial Content

• Content that promotes or facilitates investment offers, solicitation of funds, credit repair, trading services, payday loans, loan products, etc.
• Products, services or methods of removing items from a user's credit report

Unlawful or Unlicensed Gambling

Content that promotes or facilitates online or offline gambling in jurisdictions where the activity is not permitted by law or the offeror is not licensed.

Uncontrolled or Un-moderated User Generated Content

• Social media, online discussion groups/forums, or other user-generated content that is not subject to any control, classification, or moderation
• Control or moderation may include but is not limited to automated moderation or classification, human moderation, user reporting, blocking or flagging, or other similar controls available for use by users or site moderators
• User-generated content includes but is not limited to RSS feeds, blogs, personal home pages comprised of or independent/chronological publication of personal thoughts, photographs, and Weblinks