Yahoo Supply Partner Policies

Yahoo reserves the right to reject, approve or remove any Publisher Media that does not comply with our policies or for any reason at our sole discretion. This includes Publisher's sites, pages, and/or apps that promote content, products, services, behaviors, activities or topics that may negatively impact our users’ experience, or affect our relationships or trust with our media buyers, advertisers or partners, or are contrary to our beliefs, competitive position, reputation, interests or philosophy which are subject to change at any time.

Behaviors related to advertising events including but not limited to impressions, clicks, installs, etc. are used to analyze for patterns of abuse or policy violation. If we determine that a Publisher account site, page or app might pose a risk to our media buyers and advertisers or advertising network, we may suspend the access to and/our our purchase of such Publisher Media for further investigation, terminate the Publisher account or decline to accept future Publisher Media with the Publisher to protect our media buyers' and advertisers' interests or network health.