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Yahoo Supply Partner Policies

Content Quality Guidelines

The Publisher will ensure that the Publisher Media contains useful, genuine, information-rich sites, pages and apps that clearly and accurately describe the content. The content does not contain any of the material of the type identified in the Prohibited Content section above. Sites:

  • may not use “click bait” content, “cookie cutter” approaches to or create generic “doorway” pages just for the purpose of monetization with little or no original content.
  • must avoid hidden text or links.
  • may not publish excessive, misleading or inappropriate content to impact ad selection.
  • may not place excessive, repetitive or irrelevant keywords in the content or code of site or app.
  • may not improve Publisher's site's search engine ranking by including deceptive, manipulative content or construction.
  • may not use excessive, duplicate or overlapping advertisements.
  • may not feature material that is or may reasonably be considered to be a misrepresentation.
  • may not mislead or deceive users into downloading software, including but not limited to mimic other downloadable software or apps or otherwise misrepresent the nature or purpose of the download or app.
  • may not prevent reasonable and legitimate efforts to block the download, installation or execution of the application. It is the Publisher's responsibility to ensure that any downloadable app is the authorized version of that app.
  • may not require a user to download files or programs to access a site.
  • may not attempt to install software or ActiveX controls without appropriate notice and informed user consent.
  • may not change user preferences, reset default home pages, resize browser windows, disable back buttons, or otherwise interfere with a user's ability to navigate, without appropriate notice and user consent. Applications that change user settings may only do so in a manner that is compliant with these guidelines and must clearly disclose if settings, programs or other apps are being changed in the user's device.