Global Yahoo Advertising Policies

Advertising for beauty products is acceptable, provided it complies with these Policies and applicable regulations or guidance issued by the Food and Drug Administration (“FDA”) and the Federal Trade Commission (“FTC”). Advertisers may be required to submit third-party substantiation concerning such compliance.

Beauty products are acceptable if: a) the images are presented in good taste, b) the results are realistic, and c) all required messaging is included on the creative (e.g., simulated imagery).

GUIDELINES

• There should be no claim or implication that the product can prevent, treat or cure any disease.
• There should be no claim that the product has an effect on the structure or function of the body beyond visually perceived cosmetic enhancement.
• Claims must be supported by clinical studies, appropriate consumer testing, and/or other scientific evidence.
• There should be no claim or implication that use of the product will result in any permanent or long-lasting change.
• Misleading comparisons to pharmaceuticals or surgical procedures are not acceptable.
• Advertising should not create false or overly optimistic expectations.
• Any before and after photographs/comparisons must not be presented in a deceptive manner.