Global Yahoo Advertising Policies

Disallowed Behaviors

Software must not include viruses, or perform malicious behaviors intended to compromise the security of the device, or harm the device, other applications or personal data.

• Applications that collect user information or track device use without the user’s knowledge are not allowed.
• Advertisers must not require a signup as a condition of a free download.
• Ads from an application may not interfere with other applications, or the ads on other applications.
• Uninstall functionality cannot be difficult or conditional. Misleading claims about negative effects to the user's device or privacy should an application be uninstalled are not allowed.
• Click To Download: "Click to download" call to action is prohibited. Users must be directed to a landing page or app store where they are provided information about the offer before they download it.

Disclosures

All relevant information must be disclosed to consumers before install. These disclosures include but are not limited to:

• Description of the download and what is included in the download.
• Actions and effects that the software will have on the user's device and settings.

Prohibited Software

Yahoo reserves the right to refuse advertising for third parties' promotion of software downloads including software bundles. This may include, but is not limited to, downloads or download bundles that include Tor Project browser software.