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Global Yahoo Advertising Policies

Change Log

Change Log Updates

The Advertising Policy Change Log reflects material changes made to Yahoo's Advertising Policies and Supply Partner Policies. Where appropriate and at Yahoo's sole discretion, material Policy changes will be communicated to partners in advance. Advertisers and Supply Partners are responsible for complying with Yahoo's current Policies at all times.

January 2025

Tobacco

  • The global Tobacco advertising policy has been updated to clarify that our prohibition on tobacco products includes "nicotine products", for example "nicotine pouches". Products that are clearly intended for smoking cessation are allowed, as long as the product is approved as such by a local regulatory authority, such as the US FDA or Health Canada.

Previous Updates:

Change Log Updates - 2020

December 2020

Appendix B: Healthcare and Medicines, International Restrictions

  • Spain: Additional restrictions have been added for OTC medicines

October 2020

Hemp, CBD and CBN

  • Hemp and CBD policy has been updated to include CBN

Alcohol

  • US: Yahoo requirements for alcohol advertising have been updated (MSFT policies remain the same)

September 2020

Appendix C: Online Gambling

  • Kenya: Additional restrictions have been added for gambling

​July 2020

Appendix C: Online Gambling

  • Denmark: Gambling ads are now prohibited in Denmark.

May 2020

Coronavirus Update

  • Global: New policies are in effect for ads related to coronavirus or COVID-19

Change Log Updates - 2021

September 2021

Gambling: Casinos and Offline Locations

  • New policies for Singapore and the Philippines

Appendix C: Online Gambling

  • New policies for Indonesia, Malaysia, Philippines, Portugal, Singapore, Thailand, Vietnam

June 2021

Supply Policies, Publisher Obligations

April 2021

Ad Targeting

  • Ad targeting age minimum changed from 16 to 17. Yahoo does not allow targeting to users under 17 (or minimum age set by specific country).

Appendix A: Alcohol, International Restrictions

  • Brazil - Added guidance for alcohol advertising

Infant Feeding

  • Singapore - Additional restrictions have been added

January 2021

Ad Targeting

  • Ad targeting age minimum changed from 13 to 16. Yahoo does not allow targeting to users under 16 (or minimum age set by specific country).

Change Log Updates - 2022

November 2022

Hemp, CBD and CBN

  • Updated policy for the US

September 2022

Solicitation of Funds

  • New policy for fundraising/solicitation of funds.

June 2022

Cryptocurrencies, Virtual Currencies, NFTs and Related Services

  • New policy to allow cryptocurrency ads in France and Germany.

May 2022

Advertorial, News, Blog, & Product Review Formats

  • Updated policy for advertorial landing pages.

Cryptocurrencies, Virtual Currencies, NFTs and Related Services

  • New policy to allow cryptocurrency ads in Canada.

April 2022

Cryptocurrencies, Virtual Currencies, NFTs and Related Services

  • New policy to allow NFTs in Australia, Hong Kong, Japan, New Zealand, Singapore and Taiwan

Appendix C: Online Gambling

  • Updated policy for Spain
  • New policy for Ontario, Canada
  • New policy for Brazil

March 2022

Appendix C: Online Gambling

  • New policy for Argentina, Chile, and Panama

Appendix B: Healthcare and Medicines, International Restrictions

  • New policy for online health practitioners in Australia

February 2022

Hemp, CBD and CBN

  • New policy for the UK

Cryptocurrencies, Virtual Currencies, NFTs and Related Services

  • New policies for Australia, Austria, Brazil, Hong Kong, Ireland, Italy, Japan, Netherlands, New Zealand, South Africa, Spain, Taiwan, United Arab Emirates, United Kingdom, and the United States.

Change Log Updates - 2023

December 2023

Political Ads

  • Updates to Taiwan policy

November 2023

Recreational Drugs

  • Updated policy

July 2023

Religious Ads

  • New global policy

Change Log Updates - 2024

August 2024

Political Ads

  • The Political Ads Policy and Political Advertising Process have been updated.

March 2024

Ad Targeting

  • Updated policy for state-level health-related restrictions

Financial Products & Services

  • Updated for Australia

February 2024

Political Ads

  • Updated for digitally generated or altered content

January 2024

Competitive Advertising

  • Updated policy for sports betting and fantasy sports