Global Yahoo Advertising Policies

Change Log

Change Log Updates

The Advertising Policy Change Log reflects material changes made to Yahoo's Advertising Policies and Supply Partner Policies. Where appropriate and at Yahoo's sole discretion, material Policy changes will be communicated to partners in advance. Advertisers and Supply Partners are responsible for complying with Yahoo's current Policies at all times.

January 2025

Tobacco

The global Tobacco advertising policy has been updated to clarify that our prohibition on tobacco products includes "nicotine products", for example "nicotine pouches". Products that are clearly intended for smoking cessation are allowed, as long as the product is approved as such by a local regulatory authority, such as the US FDA or Health Canada.

Previous Updates:

Change Log Updates - 2020

December 2020

Appendix B: Healthcare and Medicines, International Restrictions

Spain: Additional restrictions have been added for OTC medicines

October 2020

Hemp, CBD and CBN

Hemp and CBD policy has been updated to include CBN

Alcohol

US: Yahoo requirements for alcohol advertising have been updated (MSFT policies remain the same)

September 2020

Appendix C: Online Gambling

Kenya: Additional restrictions have been added for gambling

July 2020

Appendix C: Online Gambling

Denmark: Gambling ads are now prohibited in Denmark.

May 2020

Coronavirus Update

Global: New policies are in effect for ads related to coronavirus or COVID-19

Change Log Updates - 2021

September 2021

Gambling: Casinos and Offline Locations

New policies for Singapore and the Philippines

Appendix C: Online Gambling

New policies for Indonesia, Malaysia, Philippines, Portugal, Singapore, Thailand, Vietnam

June 2021

Supply Policies, Publisher Obligations

k) Publisher will ensure compliance with the U.S. Children's Online Privacy Protection Act ("COPPA"), and will also not send any inventory through our platforms that is directed at children under the age of 17.

April 2021

Ad Targeting

Ad targeting age minimum changed from 16 to 17. Yahoo does not allow targeting to users under 17 (or minimum age set by specific country).

Appendix A: Alcohol, International Restrictions

Brazil - Added guidance for alcohol advertising

Infant Feeding

Singapore - Additional restrictions have been added

January 2021

Ad Targeting

Ad targeting age minimum changed from 13 to 16. Yahoo does not allow targeting to users under 16 (or minimum age set by specific country).

Change Log Updates - 2022

November 2022

Hemp, CBD and CBN

Updated policy for the US

September 2022

Solicitation of Funds

New policy for fundraising/solicitation of funds.

June 2022

Cryptocurrencies, Virtual Currencies, NFTs and Related Services

New policy to allow cryptocurrency ads in France and Germany.

May 2022

Advertorial, News, Blog, & Product Review Formats

Updated policy for advertorial landing pages.

Cryptocurrencies, Virtual Currencies, NFTs and Related Services

New policy to allow cryptocurrency ads in Canada.

April 2022

Cryptocurrencies, Virtual Currencies, NFTs and Related Services

New policy to allow NFTs in Australia, Hong Kong, Japan, New Zealand, Singapore and Taiwan

Appendix C: Online Gambling

Updated policy for Spain
New policy for Ontario, Canada
New policy for Brazil

March 2022

Appendix C: Online Gambling

New policy for Argentina, Chile, and Panama

Appendix B: Healthcare and Medicines, International Restrictions

New policy for online health practitioners in Australia

February 2022

Hemp, CBD and CBN

New policy for the UK

Cryptocurrencies, Virtual Currencies, NFTs and Related Services

New policies for Australia, Austria, Brazil, Hong Kong, Ireland, Italy, Japan, Netherlands, New Zealand, South Africa, Spain, Taiwan, United Arab Emirates, United Kingdom, and the United States.