Global Yahoo Advertising Policies
Change Log Updates - 2021
September 2021
Gambling: Casinos and Offline Locations
- New policies for Singapore and the Philippines
- New policies for Indonesia, Malaysia, Philippines, Portugal, Singapore, Thailand, Vietnam
June 2021
Supply Policies, Publisher Obligations
- k) Publisher will ensure compliance with the U.S. Children's Online Privacy Protection Act ("COPPA"), and will also not send any inventory through our platforms that is directed at children under the age of 17.
April 2021
- Ad targeting age minimum changed from 16 to 17. Yahoo does not allow targeting to users under 17 (or minimum age set by specific country).
Appendix A: Alcohol, International Restrictions
- Brazil - Added guidance for alcohol advertising
- Singapore - Additional restrictions have been added
January 2021
- Ad targeting age minimum changed from 13 to 16. Yahoo does not allow targeting to users under 16 (or minimum age set by specific country).