Global Yahoo Advertising Policies

Cryptocurrencies are any type of unregulated, digital money or other virtual currency, that do not have legal tender status in any jurisdiction.

• Yahoo does not accept ads that explicitly promote direct user investment in specific cryptocurrencies. Please see the Single Security policy for related information.
• Yahoo does not accept ads that promote mining of cryptocurrencies through user’s computer usage (CPU or GPU or any other method). Ads may not access a user’s computer or browser in unauthorized ways.

Approved Markets:

Ads promoting cryptocurrencies and related services, like wallets and exchanges, are only allowed on a case-by-case basis in Australia, Austria, Brazil, Canada, France, Germany, Hong Kong, Ireland, Italy, Japan, Netherlands, New Zealand, South Africa, Spain, Switzerland, Taiwan, United Arab Emirates, United Kingdom, and the United States.

Ads promoting NFTs are only allowed on a case-by-case basis in the US, UK, Australia, Hong Kong, Japan, New Zealand, Singapore, Switzerland and Taiwan.

CRYPTOCURRENCY GUIDELINES

• Ads in this category must comply with Yahoo’s policies concerning Investment Advice and may not create an unrealistic expectation about the financial results or risks of the product.
• Ads, landing pages and related web sites for cryptocurrency exchanges, or for other services involving cryptocurrency, must comply with all applicable laws, regulations, guidance, rulings and licensing/registration requirements in all applicable jurisdictions. Examples include, in the United States, laws and regulations such as the Bank Secrecy Act, its implementing regulations and FinCEN guidance issued thereunder, Commodity Futures Trading Commission regulations, Internal Revenue Service regulations, federal and state laws prohibiting unfair, deceptive or abusive practices against consumers and state money transmitter or “Bitlicense” laws and regulations; and in the UK, the Financial Conduct Authority’s requirements for financial promotions.
• The landing page must contain a clear and prominent disclaimer explaining the risks involved. Statements for risk may include that:
• Users of cryptocurrency may lose some or all of their investment.
• The value of cryptocurrencies may change substantially in a short amount of time.
• Transactions may be irreversible, even if fraudulent or accidental.
• Quickly changing laws or technical problems can adversely affect the use, transfer, exchange and value of cryptocurrencies.
• There may be security risks.
• Important terms must be disclosed prominently on the landing page, in a manner that a reasonable consumer will notice, and in close proximity to the claims that such terms modify or relate to.
• Ads and landing pages may not make claims that are contrary to the required disclosures. Exaggerated or unrealistic claims are not acceptable, even with disclosures to “counteract” exaggerated claims. For example, ads may not claim that investing in bitcoin guarantees an income, or a return on investment, or will enable users to make significant money without risk.
• Ads and landing pages may not promote use of cryptocurrency for illegal purposes, such as avoiding taxes, or for any use that would violate Yahoo policies.

NFT GUIDELINES:

• The promotion of NFTs for digital collectibles is allowed in the US, UK, Australia, Hong Kong, Japan, New Zealand, Singapore, Switzerland and Taiwan.
• Digital collectibles are defined as those that represent ownership of digital works of art, and not ownership of an underlying financial instrument. Other types of NFTs will be reviewed on a case-by-case basis.
• In the UK, advertisers must be registered with the Financial Conduct Authority and in compliance with the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017.
• The promotion of NFTs based on physical assets or securities is prohibited.
• The promotion of an NFT as an investment opportunity is prohibited.
• NFT platforms that provide custodial cryptocurrency wallets for their users must be registered with FinCen in the US, the FCA in the UK, or the relevant local authorities in Australia, Japan and Singapore.
• The landing page, website or app must contain legitimate contact information for the business being promoted, including a phone number, email address, and/or contactable social media information, such as IG, Facebook or Twitter.