Global Yahoo Advertising Policies
Scope
Unless otherwise stated, the Policies apply globally to all Yahoo sites and ad platforms, all ads served through our platforms, and all ad types and implementations, unless otherwise noted. This includes, but is not limited to, display advertising, native advertising, search ads, and video ads.
All creatives, advertisements and other material subject to these Policies must comply with all applicable laws and regulations. Yahoo will not be responsible for ensuring compliance with applicable laws and regulations, although advertisers may be required to submit documentation from an attorney affirming such compliance. While Yahoo requires its advertisers to comply with these Policies, the content of the advertisements is the advertiser's responsibility, and by placing the advertisements, the advertiser assumes all liability for and arising from the advertisement.
These Policies also apply when Yahoo is the designated advertising sales rep for a third party platform, except that the third party platform's policy will apply in a specific category if it is more restrictive. We have attempted to note such cases herein.
Advertisers in the UK should be aware of additional marketing regulations that may apply and ensure compliance where required. For example, further information is available in the CAP Code and the resources provided by the Advertising Standards Authority.