Ad Specs Guide
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Global Yahoo Advertising Policies
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Introduction
Scope
Ad Review and Enforcement
General considerations
Ad targeting
Anti-Discrimination
Better Business Bureau Ratings
Cloaking or Malicious Behavior
Community Sensibilities
Comparative Claims
Competitive Advertising
Contests & Sweepstakes
False or Misleading Claims
“Free”, Use of the Word
Low Quality Offers and Landing Page Techniques
Logos, Use of
Advertorial, News, Blog, & Product Review Formats
Creative Content Guidelines
Creative Quality
False Functionality
Images and Video Quality
Language
Sexually Suggestive or Graphic Content
Ad Text Guidelines
Native Carousel Ads
Privacy Policies, Personalization, Tracking
Search Ad Products
Brand Keywords
Ad Investigations
Reporting Intellectual Property Claims
Display URL
Sitelink Extensions
Mobile Functionality
Native Formats
Restricted Countries
Kids & Teen Advertising
High Level Placements
Stacked Ads
Technical Specs
Blocking Tag Policy
Advertising Categories
Adult Products and Services
Alcohol
Background Searches or Arrest Records
Beauty Products
Cryptocurrencies, Virtual Currencies, NFTs and Related Services
Sexual Health Products
Dating Services
Dietary Supplements
Recreational Drugs
Family & Adoption
Financial Products & Services
Firearms, Weapons, and Fireworks
Food
Infant Feeding
Gambling: Casinos and Offline Locations
Gambling and Gaming (Online)
Fantasy Sports
Health Services and Medical Devices
Over the Counter Drugs
Prescription Drugs
Pharmacies and Other Prescription Drug Resellers
Movies
Music and Concerts
Video Games
Hemp, CBD and CBN
Subscriptions or Negative Option Marketing
Political Ads
Religious Ads
Psychics, Tarot Readings, Fortune Tellers
Social Media Landing Pages
Software & Downloads
Solicitation of Funds
Testosterone Boosters
Tobacco
Weight Reduction and Control
Appendix A: Alcohol, International Restrictions
Appendix B: Healthcare and Medicines, International Restrictions
Appendix C: Online Gambling
Appendix D: Mail Sign-in & Send Confirmation Policies
Appendix E: Aol Homepage
Appendix F: Aol Mail Dynamic Lead
Political Advertising Process
Change Log
Change Log Updates
Change Log Updates - 2021
Change Log Updates - 2020
Change Log Updates - 2022
Change Log Updates - 2023
Change Log Updates - 2024
Change Log Updates - 2023
December 2023
Political Ads
Updates to Taiwan policy
November 2023
Recreational Drugs
Updated policy
July 2023
Religious Ads
New global policy