Global Yahoo Advertising Policies

Advertising for dietary supplements is acceptable. Ads for supplements that are promoted as or designed to be used for the purpose of weight loss may be restricted from running on certain properties or sites, at Yahoo’s discretion. Dietary supplements must comply with these Policies and all FDA and FTC regulations and guidance. Advertisers may be required to submit third-party substantiation concerning such compliance.

GUIDELINES

• All claims in advertisements must be substantiated in accordance with FTC’s Advertising Guide for Dietary Supplements.
• Unless expressly authorized by the FDA, a dietary supplement cannot make an express or implied claim to treat, prevent, or cure any disease. Provided there is adequate substantiation, claims can be made that the product is intended to affect the structure or function of the body, as long as the claims comport with FDA regulations for structure/function claims. See 21 CFR 101.93 for guidance.
• There should be no implication that dietary supplements can replace or be equated with conventional foods.
• Dietary supplements must be ingested by mouth. They cannot be inhaled or applied topically (e.g., a cream or transdermal patch).
• Misleading comparisons to pharmaceuticals or surgical procedures are not acceptable.
• Dietary supplement advertising should be directed to adults and should not appear in areas directed to users under 18.
• Advertising for dietary supplement products that contain human growth hormones (HGH) or human chorionic gonadotropin (HCG) are not acceptable.
• Advertising for any supplement where there is reason to believe that the product could present significant health risks to a user is not acceptable. For example, advertising is not allowed for the following products: Ephedra, ephedrine products, and Ephedra-based or Ma Huang supplements.
• Herbal supplements that mimic the effect of illegal substances are not acceptable.
• When appropriate to ensure the advertisement is not misleading, the following disclaimer should be used: "This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."
• The words "safe", "harmless", "without risk" or any words or phrases with similar meaning are not acceptable for dietary supplement advertising.

APAC: It is the advertiser's responsibility to ensure that any health claims made in connection with complementary medicines (herbs, botanicals, vitamins, minerals, nutritional supplements, homeopathic medicines and certain aromatherapy products), comply with all applicable laws, codes and regulations. The advertiser must ensure that the ad contains correct and balanced statements and any claims made in the ad has been substantiated and verified by the advertiser.

See Appendix B: Healthcare and Medicines, International Restrictions for additional information.