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Global Yahoo Advertising Policies

Competitive Advertising

Yahoo

Yahoo reserves the right to reject any proposed advertisements on the basis of concerns about competition, advertising exclusivities, or other existing or planned business relationships.

Ads or landing pages for competitors including, but not limited to, the following are generally prohibited:

  • Email providers
  • Search engines
  • Ad blockers
  • Toolbars
  • DSPs
  • Any ad or landing page that changes or includes an offer to change a user's default homepage or Search settings
  • Fantasy sports
  • Sports betting and online gambling on Yahoo Sports & Fantasy US inventory

At Yahoo's sole discretion, we may opt to accept competitors' advertising, and may restrict such ads from running on a competitive Yahoo product, service or content area or a Yahoo homepage.