Global Yahoo Advertising Policies

Capitalization

• Ads must use proper, grammatically correct capitalization.
• Ads may not use excessive or random capitalization, such as BIG SALE or AmAzinG.
• Acronyms may be capitalized.

Grammar, sentence structure and spelling

• Spelling and grammar in the ad title and ad text must be correct, unless the incorrect grammar is part of the corporate or product branding.
• Ads cannot include excessive repetition (such as "free, free, free").
• Use of numbers or letters in place of words (Back 2 School Sale; Gr8 Deals 4 U) is prohibited unless part of a brand name, such as Toys ‘R Us.

Punctuation

• Ads must include logical, correct punctuation.
• Ads cannot contain repeated and unnecessary punctuation, such as "Is someone looking for you?!?”
• Ad titles may not contain exclamation points.
• Exclamation points cannot be used in the title of any ad.

Symbols

• The use of all symbols, numbers or letters must adhere to the true meaning of the symbol and ads cannot contain repeated and unnecessary symbols.
• Symbols may be used if the symbol is part of the product or brand name, paired with a dollar amount (e.g. "Save $50 today") or if the # symbol is used for comparative phrases (e.g. "Voted the #1").
• Masked vulgarity is not acceptable (e.g., “Huge A** Savings Today”, “Party Your Fu**in’ Pants Off”).
• Icons in ads (ex: bullets, arrows, markers, radio buttons) cannot distract users or that make the ad appear cluttered.

Numbers – Prices & Percentages

• Only one price or % allowed per product. This includes discounts and price reductions, such as 25% 50% off! or $99.99 $89.99 $79.99!

Use of fonts – font variety

• The use of multiple fonts in an ad should be limited to no more than three, and should be consistent throughout the creative (i.e. one font per ad text category – heading, call to action, body).
• Use of drop shadow or glow on ad text is not acceptable.
• Use of uncommon fonts or multiple font colors for the sole purpose of drawing attention/distracting the user is not acceptable.
• The font type guidelines above do not apply to corporate or product branding / logos, fonts within creative images, or legal/required disclosure text within the ad.

Use of fonts – font size

• Depending on location, certain publishers may require adherence to specific font size guidelines, in order to safeguard the user experience (example: Xbox Console).
• Advertisements must not have the look or feel normally associated with classified advertisements (i.e., cluttered and/or hard to read).
• Advertisements that contain strobing will be examined by the Accessibility team, and excessive strobing will not be accepted on Yahoo sites. For advertisers with managed accounts, please contact your Account Manager.