Global Yahoo Advertising Policies

Advertisers must comply with all applicable laws, regulations, licensing/registration and disclosure requirements in all applicable jurisdictions.

Australia

Financial services advertisers must be licensed by the Australian Securities and Investments Commission (ASIC).

Credit Cards

UK: ads that promote credit cards must include the following information on the landing page in a clear and obvious way with a prominent clear label "Representative APR."

• The rate of interest
• Any fees or charges relating to the credit
• The credit limit
• The cash price and the amount of any advance payment
• The name and postal address for the advertiser

Credit Repair

Yahoo does not accept ads for credit repair services that market services to remove negative credit history that legitimately appears on a user's credit report.

Foreign Exchange, Binary Options, Trading Platforms

• Australia: Trading platforms must be authorized by the Australian Securities and Investments Commission (ASIC).
• Canada: The promotion of sites related to binary options is not allowed. The promotion of sites related to foreign currency trading is acceptable, provided that the Forex trading platform is registered in each province/territory according to the Canadian Securities Administration (CSA), and a member of the Investment Industry Regulatory Organization of Canada.
• France: The promotion of sites related to foreign currency trading, binary options, or any contract for difference is not allowed.
• Hong Kong: Trading platforms must be authorized by the Hong Kong Securities and Futures Commission.
• India: The promotion of sites offering overseas trading in speculative products such as derivatives, foreign currency, bitcoin or other commodities is not allowed. The promotion or opening of demat and securities trading accounts in India are not allowed unless the client has SEBI registration. Sites will be reviewed on a case-by-case basis.
• Singapore: Trading platforms must hold an appropriate license by the Monetary Authority of Singapore. Companies offering investment services must hold the necessary license if so required by the Monetary Authority of Singapore. All investments related ads should contain the appropriate disclaimers required by Appendix J of the Singapore Code of Advertising Practice (SCAP).
• Turkey: Ads for binary options are prohibited. Advertisers of Forex trading platforms must 1) provide proof that the Forex trading platform is authorized by the Turkish Capital Markets Board and 2) attest that advertisements comply with content requirements under Turkey's Capital Markets Law, the Communiqué on Principles Regarding Investment Services and Activities and Ancillary Services, and the Communiqué on the Establishment and Operating Principles of Investment Firms and 3) receive approval from Yahoo Legal.
• UK: Trading platforms must be authorized by the UK Financial Conduct Authority.

Fund Recovery Services

Yahoo does not accept ads from for-profit companies that claim to be able to recover stolen money, disputed funds, or items and prizes that were never received.

Government Grants

Advertising for a government grant or economic stimulus check-related products or services are not acceptable.

Investment Advice

• Advertisers who promote financial products and services must ensure they comply with all applicable local laws and regulatory requirements. Advertisers may be asked to provide evidence of license upon request.
• All landing pages contain a clear and prominent disclaimer explaining the risks involved (e.g., Investing in stock markets involves the risk of loss).
• Claims of financial rewards that are deemed unreasonable must be substantiated.
• Ads must include links to third-party accreditation/endorsement where affiliation is implied or stated. Examples include, but are not limited to, verification of government affiliation, industry groups, and third-party ratings.
• Ads must provide accurate physical contact information for the business being promoted.
• Ads can’t guarantee loan modification or foreclosure prevention.

Payday Loan/Cash Advance Companies

Native, Video and Display: Ads for sites that promote payday loans are not allowed, except in the following markets: United States, Canada, Indonesia, Malaysia, South Africa, Thailand, and Vietnam.

All such potential advertisements must be sent to the Yahoo Ad Policy team for approval.

The advertiser must comply with all applicable laws and regulations, including but not limited to the Federal Truth-in-Lending Act and state payday, deferred presentment, and other consumer credit and usury laws, as applicable. In addition, the following country-specific restrictions apply:

• United States: 1) Advertisers must be in good standing with state regulatory authorities, hold current state licenses in states that require licensing, and produce satisfactory evidence of licensure upon request. 2) Advertisers must also be members of at least one of the following associations: The Community Financial Services Association of America, the Online Lenders Alliance, or the Financial Service Centers of America. 3) Note: If advertiser has a storefront please let the Yahoo Ad Policy team know as part of the review.
• Canada: Advertisers must be members of the Canadian Consumer Finance Association.
• South Africa: Lender must be registered with the National Credit Regulator: https://www.ncr.org.za/ and must abide by the codes set by the Advertising Regulatory Board: http://arb.org.za/index.html.
• UK: Lender must be registered with the Financial Conduct Authority (https://www.the-fca.org.uk/) and follow the UK Code of Advertising for the payday industry (https://www.cap.org.uk/News-reports/Media-Centre/2015/Insight-New-Guidance-for-payday-loan-ads.aspx).

Penny Auctions

Penny auctions, also known as bidding fee auctions, are not acceptable.

Single Securities

Ads or landing pages that promote an investment opportunity in a Single Security, or a particular Penny Stock, are not acceptable.