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Global Yahoo Advertising Policies

Low Quality Offers and Landing Page Techniques

Products or services and landing pages that use techniques deemed to be low quality by Yahoo, are not acceptable. This includes but is not limited to:

  • Landing pages that feature sponsored links, display ads or other advertising as the primary content.
  • Ads or landing pages that spawn popups or popunders.
  • Ad text that includes user testimonials without adequate context and substantiation.
  • Services that are offered for free by the government and offered by third parties without adding any additional value to the user, such as green card lotteries.
  • Display and Native ads promoting body branding, piercings or tattoos.
  • Ads promoting the sale of live animals as well as products obtained from or the sale of endangered or threatened species.