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Global Yahoo Advertising Policies

Prescription Drugs

All advertising must comply with the guidance from the FDA.

See Appendix B: Healthcare and Medicines, International Restrictions

Prescription drugs/manufacturers:

▪ Fair Balance animation is allowed to animate as required by the FDA as long as it is stand- alone from the "static panel" promotional animation (limited to 15 seconds). Fair balance animation that may follow the promotional animation should not extend or otherwise intermingle with the 15 second static panel but can run until fair balance information is presented.