Global Yahoo Advertising Policies

Advertising for online dating services is acceptable, except in Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, and Yemen.

Ads are subject to the Yahoo Ad Policy team’s advance review and approval, and the following guidelines:

• Site must not promote escort services.
• Site must not promote "mail-order bride" services or any type of international matchmaking that promotes transactional relationships or exploits socio-economic differences or stereotypes
• Creatives and landing pages must not promote or imply casual sex and/or promiscuity (e.g., the presence of terms such as "discreet," "intimate," etc.).
• Creatives and landing pages must not contain sexually suggestive language and/or lascivious body language.
• Creatives and/or site should not feature models in a manner that suggests they are under 18 years of age (e.g., model with pigtails or dressed in a school girl’s uniform).
• Creatives and/or site must not promote meeting specific groups or individuals based on physical characteristics, physical disabilities or sensitive health conditions.
• Creatives may not contain “personalized” ad messages (chat boxes, etc.)
• Creatives may not indicate or imply that users will meet or connect with fictitious or specific individuals
• Creatives may not contain more than one animation at a time.
• Creatives may not contain animation that contains elements that pop out at the user (search boxes, etc.)
• High level Yahoo placements will be considered on a case-by-case basis.