Global Yahoo Advertising Policies

Advertisements and landing pages that mimic a news format or otherwise try to hide their commercial nature are not acceptable.

Text or images, (whether on the ad creative, landing page, or both), that are utilized to make a user believe that they are viewing coverage from a newspaper or TV news report, or an impartial blog or product review site, are not acceptable.

Requirements For Landing Pages

The requirements below do not apply to a company's press releases or blog posts that are hosted on the company's domain, and which are intended for branding or informational purposes. The requirements do apply to landing pages that are designed to promote a particular product or service, or for lead generation or direct response marketing.

-The page must be clearly labeled as an advertisement. The disclosure must be:

• In the same font size as the main text or larger.
• In a readable font color that stands out from the page background (for example, light gray text on a white background is often not readable)
• At the top of page and viewable on screen without scrolling
• Separate and distinct from other text on the page
• Labeled with a) Advertisement; b) Sponsored, or; c) Advertorial or similar
• APAC: "広告 ×××" (Advertisement)", "Ad" or "PR"

-Offer expiration dates that update automatically are not acceptable.

-All links must work as labeled. For example, links to comments, email, Facebook, and other “content” categories cannot lead directly to the offer page.

-Misrepresentations (express, implied, or by omission) that comments express the views of independent consumers are unacceptable.

-Tactics such as misrepresenting the location of any person depicted in the advertisement or website when such location is actually determined by the use of geo-location information provided by a user’s IP address are unacceptable (e.g., claims that a person depicted on the website is “a stay-at-home mom from Dulles, VA,” when “Dulles, VA” changes based on the location of the user).

The following words are not allowed in the creative or the url, title or header of the landing page:

• “Breaking News”, “Shocking News”, “Live from WABC News”, “Consumer News”, “Consumer Alerts”, “Consumer Reviews”, “Consumer Reports” or similar terms that are utilized to make a user believe that they are viewing coverage from a newspaper or TV news report
• "Comparison" or similar terms
• "Blog"
• Newspaper naming conventions - Ledger, Tribune, Journal, Times, Post, Register, Ledger, etc.
• News station naming conventions - News 9 Eyewitness News, Special Report
• Newspaper, news station, or established magazines' naming conventions in the domain.

The following cannot appear on the landing page:

• Weather reports
• Market ticker
• Images or videos of newscasters
• False endorsements of the product (e.g., by celebrities or medical professionals)
• Names and logos that mimic major media outlets

Advertorials pages that promote multiple products or services, rather than one specific product, will be approved on a case-by-case basis at Yahoo's discretion, provided that the pages are compliant with the above guidelines, Yahoo Ad Policies, and do not aggregate restricted or heavily-regulated offers.