Global Yahoo Advertising Policies

Blocking Tag Request Process

Additional approval is not required if clients leverage the Contextual Targeting categories available in Yahoo DSP. However, those Contextuals must align with the blocking content settings saved in one of our certified measurement vendor partner platforms.

Yahoo does not allow blocking tags to run on Premium Sponsorship or Roadblock campaigns by default. The expectation being the client will buy 100% of the audience with these takeovers.

Exceptions may be granted for Premium Rotational reserved campaigns on a client by client basis if the following criteria are met:

• Revenue must run on a managed IO basis with value >$250K
• Client must provide Yahoo Premium Sales with full details of the brand safety parameters upfront for evaluation including a full list of all requested blocked terms/keywords
• Brand Safety must be measured through MRC accredited and Yahoo certified partner; client must pay vendor fees associated with monitoring
• Client to provide Yahoo with monitoring reports on a minimum weekly cadence. Daily reporting is preferred
• Yahoo reserves the right to review the Incident list prior to issuing a credit for noncompliance
• If Yahoo disputes an Incident as reported by the vendor, the parties agree to work in good faith to resolve the discrepancy
• If the parties determine a valid Incident, the parties will work in good faith to come to an agreeable resolution

Note:

• Yahoo Creative's Edge-2-Edge Premium Formats cannot run blocking scripts and are not eligible for the exceptions process