Global Yahoo Advertising Policies

Advertising that promotes or displays violence, crime or obscenity or other forms of anti-social behavior, or is otherwise not in good taste, is not acceptable. Advertisements may not use disparaging language or intimate that use of the advertised product or service will help avoid compliance with a law or promote illegal activity.

Advertising that features defamatory, libelous or threatening content or language is not acceptable.

Advertising that features potentially offensive content or language is not acceptable.

This includes but is not limited to:

• Ads and landing pages that leverage fear, tragic events, or salacious content.
• Ads and landing pages that use inflammatory language or images that exacerbate sensitive social issues, incite hatred, or are fundamentally misleading or inaccurate.
• Ads and landing pages that leverage sensitive or controversial political or cultural topics to promote commercial products or offers.
• Ads that use race baiting, bigotry or similarly offensive techniques.
• Viscerally impactful images such as close up images of medical conditions or unattractive conditions the product is meant to treat, blood, body parts, or bodily fluids.
• Vulgar or offensive words or phrases.

Advertising that is associated with extreme user irritation, including, but not limited to, Ad Feedback or other negative user feedback may be removed from Yahoo sites and platforms without notice, regardless of compliance with other policies in this document, and/or prior feedback or approval from Yahoo. Questions as to whether an advertisement is acceptable should be referred to the Yahoo Ad Policy team.