Global Yahoo Advertising Policies
Ad Review and Enforcement
All ads that run on our platforms may be subject to a combination of automated and manual review to determine whether they comply with these Policies. Ads may be scanned for malware as well as content. Ads in designated high-risk content categories are flagged for manual review. Ads may periodically be re-reviewed, by automated and/or manual methods, to help ensure ongoing policy compliance. User feedback is monitored and may lead to reevaluation of an ad, even if the ad has previously been allowed to run. Any ad found to violate these Policies at any time during its run will be blocked.
All ad targeting audiences (called segments) may be subject to a combination of automated and manual review to determine whether they comply with our Ad Targeting Policies. Segments in designated high-risk categories are flagged for manual review and, if they violate our Ad Targeting Policies, are removed from our platforms.
Repeated or serious violations of our policies may result in account termination or suspension.
Yahoo reserves the right at any time, in its sole discretion, to deny approval, revoke approval, and/or require the elimination or revision of any advertisement or campaign.
Yahoo reserves the right to modify these Policies at any time without prior notice.
Click here to review the Yahoo Ad Policy Enforcement Updates and Change Log.