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Global Yahoo Advertising Policies

Ad Investigations

Yahoo will investigate a complaint about trademark infringement in the text of a search ad only, and take appropriate action after it receives all required information. The investigation is designed to ensure the quality and accuracy of our ad results and to help our users avoid confusion.

Ad and Keyword Investigations: Brazil, France, Hong Kong, Indonesia, Ireland, Italy, Singapore, and United Kingdom

For these markets, advertisers may not bid on keywords, or use in the text of ads, any term whose use would infringe the trademark of any third party or otherwise be unlawful or in violation of the rights of any third party. For these markets, Yahoo will investigate a complaint about trademark infringement in keyword use after it receives all required information via a trademark complaint as described below.