"Attention grabbing" mechanisms and/or animation with the sole purpose of distracting the user via repetitive, rapid flashing or blinking tactics or that has the potential to significantly distract users from editorial content or user experience is not acceptable. This includes images unrelated to the nature of the product being advertised. Loud, clashing or disruptive color combinations are not acceptable.
Overly sensational, exaggerated or misleading ad copy is not acceptable, including but not limited to,
Words like "Shocking", "HATE" , "Alert", "Stop!", "Consumer Alert", "Breaking News", "Special Report", "Warning"
Phrases that directly address the user with an emotional appeal, such as "You'll be shocked..." or "You'll never believe"
Advertising must not use scare tactics or otherwise prey on people's fears and insecurities.
High-annoyance design elements such as arrows and circles that needlessly call attention to the advertisement are not acceptable.
Advertisements must clearly display the name, brand or product being advertised on the creative to avoid the appearance of a Yahoo offering and/or to ensure the user is clear regarding the sponsor and responsibility for said advertisement. All ads large enough to fit branding must include it within the ad unit. All other ads must have clear branding on the landing page.
Display ads should have a 1-pixel black border, or solid background color, to help distinguish them from page content.
All offers presented must be consistent with the offers presented on the corresponding landing pages. All offers presented must correlate to the images being presented as part of the same advertisement.
Advertising must deliver a relevant, positive and expected experience for consumers seeking products, services and content. Ads must be relevant to the product or service being offered on the landing page; offers depicted in an ad must be visible/available on the click-through landing page of the ad.
Images may not imitate editorial content, emails, Messenger content, Flickr messaging or any other AOL/MSFT/Yahoo features which make it difficult for users to distinguish between the ad and Yahoo products.
Creative may not resemble or alter Yahoo Homepage content at any time (i.e. resemble Yahoo buttons or editorial content).
Before and after images are not allowed without review by the Yahoo Ad Policy Team.
Landing pages cannot only contain a lengthy video that must be watched in order to learn about the offer.