Global Yahoo Advertising Policies

Skill contests and random draw sweepstakes may be promoted if the contest/sweepstakes does not constitute an illegal lottery and otherwise complies with all applicable country, federal and state laws. Such programs include random drawings, trivia contests, word games, spelling bees, essay contests and photography contests. Advertisements for contests and sweepstakes must clearly and conspicuously disclose the material terms and conditions of participating and must not be false, deceptive or misleading. All promotions must clearly disclose that no purchase is necessary when legally required (e.g., United States).

Mobile: Ads for Contests will not be served within mobile application implementations; advertisers may not target ads for contests to mobile or device inventory.

All contests and sweepstakes that allow entry by users under the age of 18 must be reviewed by the Yahoo Ad Policy Team.