Global Yahoo Advertising Policies

Advertising for movies, videos and events is acceptable, subject to the following guidelines:

• All advertising for domestic motion pictures and motion picture videos must carry either an MPAA rating or a disclosure that such rating has not yet been assigned.
• Placement of advertising is determined on the basis of audience composition and program/area compatibility. Placement restrictions generally are as follows:

"G" - All ages admitted: No restrictions.

"PG" - Some material may not be suitable for children: No restrictions.

"PG-13" - Some material may be inappropriate for children under 13: Not permitted in any area directed to kids.

"R" - Under 17 requires accompanying parent or adult guardian: Not permitted in any area directed to kids or teens."R" rated movies can be promoted on the AOL Homepages and other high level areas but may require some restrictions based on the theme of the movie.

"NC-17" - No One 17 and Under Admitted: Not permitted without an exception approved by the Yahoo Ad Policy team.

• Red-Band Trailers: Advertising that includes red-band movie trailers (movie previews that have not been approved for all audiences and can play only in front of R-rated movies in theaters) in the creative or on the movie landing page is acceptable, provided:

Requests to run advertisements that include red-band trailers are approved by the Yahoo Ad Policy team.

Placements for these advertisements must be age-appropriate and demo-targeted to an audience that is 18+.

All red-band trailers must have the MPAA warning that indicates it is approved for restricted audiences only

All red-band trailers must have a functional age verification method that is approved by the MPAA (e.g., Aristotle https://integrity.aristotle.com/ or similar method).

Creatives that contain the red-band trailer must not auto-launch the trailer and must be defaulted to off.