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Global Yahoo Advertising Policies

Cloaking or Malicious Behavior

Yahoo takes proactive measures to prevent malware from serving on properties and platforms. All advertising assets are required to be scanned by proprietary and 3rd party systems prior to launch. Malicious ads are removed immediately to protect the platforms and users. Note that advertisers that have been certified by Ad Policy to be whitelisted may not require scanning of all assets.

Advertisers that use any of the following techniques will be subject to appropriate action, up to and including revocation of access to Yahoo platforms.

  • Sites or ads that use cloaking or similar techniques to display different content to reviewers during ad review regardless of time of day or location.
  • Sites or ads that use any malicious techniques to circumvent any aspect of the review process
  • Ads that use cloaking or any similar evasive or malicious technique to evade compliance with GDPR requirements.
  • Ads that use any malicious technique to mask 3rd party vendor technology within a creative.