Global Yahoo Advertising Policies

The advertising of in-person programs or surgery for the reduction, gain and control of weight is acceptable and must comply with established nutritional evidence and medical opinion, as well as the guidelines set forth below. Advertising for weight control in areas directed to kids or teens is not acceptable. Advertising for weight loss supplements is not acceptable on Yahoo sites. For clarity, prescription weight loss products may be accepted.

The FTC has stated that the following claims are likely deceptive and are therefore prohibited:

1. causes weight loss of two pounds or more a week for a month or more without dieting or exercise;
2. causes substantial weight loss no matter what or how much the consumer eats;
3. causes permanent weight loss even after the consumer stops using product;
4. blocks the absorption of fat or calories to enable consumers to lose substantial weight;
5. safely enables consumers to lose more than three pounds per week for more than four weeks;
6. causes substantial weight loss for all users; or
7. causes substantial weight loss by wearing a product on the body or rubbing it into the skin.

GUIDELINES

Weight loss claims made in the form of a consumer testimonial may be acceptable provided: 1) the claims are qualified with a clear and conspicuous disclosure that results are not typical (if applicable) and 2) the typical results are provided.

Advertisements that contain before and after photos must depict actual users of the weight-loss product or service.

Ads with photos that appear to have been altered may not be accepted.

Advertisements must be in good taste, and may not stigmatize overweight individuals.

Such advertising must neither depict children using the products and services nor be directed to them.

Native: weight loss advertising may not contain testimonials or make specific weight loss claims in the ad text.

See Appendix B: Healthcare and Medicines, International Restrictions