Global Yahoo Advertising Policies

Advertising for online games or offline video games/programs is acceptable. Games must carry either an ESRB rating or a disclosure that such rating has not yet been assigned. Guidelines for placement of ESRB ratings must follow https://www.esrb.org/publishers/ArcManual.aspx.

• Placement of advertising is determined on the basis of audience composition and program/area compatibility. Placement restrictions generally are as follows:

“EC”- Early Childhood: No restrictions.

“E”- Everyone: No restrictions.

“T”- Teen: Not permitted in any area directed to kids.

“M”- Mature: Not permitted in any area directed to kids or teens. M rated games may be advertised with certain restrictions (placement, demo-target, etc.) and require case-by-case Yahoo Ad Policy team review and approval. M rated games with trailers must have the ESRB warning that indicates it is approved for restricted audiences only; must have a functional age verification method that is approved by the Yahoo Ad Policy team and creatives that contain the trailer must not auto-launch the trailer, and must be defaulted to off. For review please contact the Yahoo Ad Policy Team.

“AO”- Adult Only: AO games are prohibited.