Ad directory

Global Yahoo Advertising Policies

Language

  • Language Match: Ads, landing pages and videos must all be in the same language, and the language must be one that a majority of the target audience will understand.
  • US: Spanish language ads can link to landing pages in Spanish or English on a case by case basis on Yahoo O&O.
  • In Taiwan and Hong Kong, ad copy in Simplified Chinese is disallowed.
  • In Quebec, Canada, ad copy in any language other than French is disallowed.
  • In France, ads that run on French properties must be in French unless they are targeted to non-French IPs.