Click to Call/Text Directly from Banner, Click to Call/ Text from the Landing Page
Premium fees associated with the call or text must be clearly disclosed to the user, before they call or text.
If there are no additional costs, the banner or landing page should indicate "Std Rates Apply".
Banner must contain a "Click to Call" or "Call" CTA
Click To Download: "Click to download" call to action is prohibited. Users must be directed to a landing page or app store where they are provided information about the offer before they download it.
Device Improvement Services (Virus Scanners, Memory/Battery Improvement): Any product or service in this category must direct to an app store. The software may not be downloaded from a landing page.